Group Copy Supervisor

2 weeks ago


New York, United States Publicis Groupe Full time

Job Description

Responsibilities: 

Lead and execute long-form copy development for one or more brand engagements across HCP & Consumer audiences in the pharmaceutical marketing sector 

Know, like the back of your hand, all aspects of the brand including trials, studies and patient profiles 

Build strong relationships with Creative, Account & Client brand teams, such that each group identifies you as the holder of all copy, editorial and clinical knowledge for the brand 

Partner with Creative, Account and Client teams to ensure copy that advances creative brief objectives and accomplishes marketing objectives 

Point person for original (directed) copy development on assigned client engagements, including both tactical projects (websites and interactive marketing applications) and creative campaigns 

Present to, build relationships with, and find actionable paths forward based on the critiques of client MLR (medical, legal, regulatory) teams 

Build leadership cooperation with Editorial to engender obsessive attention to narrative consistency, voice & tone, and accuracy of content 

Write, reference and annotate copy in preparation for medical/legal review in a deadline-focused environment 

See copy decks and manuscripts through development and to launch (in partnership with Editorial) 

Deliver fluent knowledge of interactive capabilities, content development and editorial flow 

Develop original content for new projects, and collaborate with Medical Director when needed 

Help mentor more Junior Copy Writers, developing their ability to produce quality work 

Qualifications

Skills: 

Ability to recognize strong creative ideas and see them through to completion. 

Ability to sell ideas to other members of the creative team and to clients. 

In-depth knowledge of pharmaceutical/healthcare marketing. 

Ability to thrive under pressure in a fast-paced environment. 

Ability to meet deadlines for multiple projects simultaneously. 

Requirements: 

A strong copy portfolio and unique voice. 

Track record as a creative problem solver with a knack for fresh ideas and a new perspective. 

At least 10 years’ web copywriting experience, including work in pharma/healthcare. 

MUST have HCP writing experience 

Experience with writing consumer-focused and healthcare professional focused content. 

Bachelor’s degree. 



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