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Creative Director, Copy

4 months ago

New York, United States BGB GroupKx Advisors Full time
Job DescriptionJob Description

BGB Group

Creative Director, Copy

Our Agency

BGB Group is a healthcare communications agency that offers a wide range of services, including advertising, medical education, payer marketing, and consulting services. Known for excellence and professionalism, we're hired as strategic and creative partners by our biopharmaceutical clients to drive category/brand awareness and growth.

We offer in-office (NYC) and hybrid job opportunities.

Position Overview:

The Creative Director, Copy is a visionary who is responsible for keeping the agency ahead of creative and technological trends. This is a top-level creative department position that shares strategic responsibility for the agency with their Account partners, leading in the areas of creative development and presentation, client relations, cross-department idea generation, and team creative oversight. The CD must possess superior conceptual skills, knowledge of pharmaceutical requirements/terminology, and fantastic client relations and presentation skills. The CD, Copy is responsible for helping to formulate and implement the strategic marketing plan that has been developed and to continue molding it into "the big idea." Open to Copy backgrounds. This position partners and reports to the Executive Creative Director.

  • Directs the development of creative products at the agency and strives for excellence at every stage of a project, from concept through completion
  • Partners with Agency Leadership to elevate agency creative strategy and development
  • Has a wide view of the strategic situation
  • Provides insights to improve brand work
  • Keep all work consistent and on brand guidelines and strategy
  • Key contributor to strategic and tactical planning
  • Persuasive client ambassador
  • Elevate creative on their teams, brands, and agency
  • Raise creative consciousness of agency
  • Works closely with Account and Finance regarding team financials and utilization
  • Expand credibility with clients at all levels through advanced thinking and clear communication
  • Helps establish and maintain the highest possible standards of reproduction for all materials produced by the agency
  • Empowers the team to success
  • Informs and advises creative leadership on the status of departmental affairs
  • Inspires the professional development of staff
  • Consults with creative leadership, as well as account service, traffic and other agency team members as necessary to achieve agency objectives
  • Help to identify and eliminate factors creating a crisis, and minimize recurrence
  • Has outstanding interpersonal and group communication skills
  • Meets established deadlines or provides reasonable notice of special circumstances requiring deadline extension
  • Consults with Executive Creative Director and VP, Creative Operations regarding staffing needs
  • Maintains a current list of available freelance artists, web designers, art and photography stock houses, photographers and other contributory talent and vendors
  • Engage in personal development necessary to stay current in advertising
  • Research to become more familiar with clients' businesses

Desired Skills and Experience

  • A Bachelor's degree in a relevant area preferred
  • Minimum 15 years experience in a fast-paced, high-volume advertising environment, with at least 5 years in pharma advertising
  • Fantastic presentation and communication skills
  • Superior supervisory, management, judgment, and decision-making skills
  • Excellent creative and conceptual skills, including a highly developed overall design/concept/copy aptitude
  • Passionate about pharma communication
  • Strong Knowledge of digital, print, and broadcast production
  • Demonstrated organizational and analytical skills
  • Proven ability to multitask, handle stressful situations, and deadline pressures
  • Excellent in Adobe Creative Suite. Proficient in Microsoft Office.
  • Ability to prioritize workflow and redirect agency projects to meet competing and changing deadlines
  • Some broadcast TV experience preferred
  • Both Consumer and HCP experience preferred

Salary range: $225,000+

The salary range provided represents what a potential hire may expect to earn in this role at BGB. Actual salary decisions will be influenced by several factors that we use to determine overall fit, including experience (both direct and indirect), education, training, demonstrated qualifications, and organizational need. Salary is only one component of the total rewards package offered at BGB Group.

BGB Group is an equal opportunity employer. All applicants will be considered without regard to race, color, religion, sex, age, national origin, citizenship status, sexual orientation, disability, veteran status or any category or class of person protected by law.