Copy Supervisor
2 weeks ago
ESSENTIAL FUNCTIONS Copywriting Write in a clear and concise manner while maintaining quality control by adhering to clarity, proper grammar, agency process, client referencing and legal requirements Strategic Thinking Bring and maintain knowledge and understanding of client's products, their marketing objectives, and the promotional activities of similar or competitive products to evaluate work in light of current marketing environment. Understanding marketing plans including objectives and strategies and how success will be measured. Contribute innovative ideas and tactics appropriate to client marketing strategy. Participate in strategic and tactical meetings to develop effective campaign reflecting the clients objectives. Generate new and innovative creative strategies and ideas to meet creative objectives. Creation and Execution Develop smart, single-minded ideas that are on strategy. Skillfully produce work across all channels. Work collaboratively with creative and account partners. Direct members of staff to ensure proper production of campaign elements. Execution Manages and carries out all relevant functions for the brand Cross-functional Collaboration Collaborate and communicate with team members in a productive manner to ensure goals are being met and to attain/maintain creative vision outlined for the agency Client Management Develop strong client relationships through participation in market research, presenting creative concept development, and strategic direction
JOB DUTIES & RESPONSIBILITIES Strategic Thinking: * Full understanding of client's marketplace and can evaluate work in light of current marketing environment. * Assists with tactical plan development. * Maintain awareness of budget requirements. Insure the best visualization of the product while staying within budget limits. * Alert Account Services in advance when work exceeds budget and obtain appropriate approvals to follow through. * Participate in strategic and tactical meetings with client and account management to develop effective advertising campaigns reflecting the clients objectives. * Participate in "brainstorming" team meetings and medical legal clearance meetings.
Execution: * Maintains Vantage, Dolores, and other software specific to the agency process. * Review and proofread all materials for consistency with editorial markups. * Present creative work to clients. * Skillfully produces work across all channels. * Both manages and works independently while juggling multiple projects. * Organizes thoughts effectively and communicates them well. * Places emphasis on quality control and adherence to deadlines. * Exhibits decisive problem solving ability.
Relationship Management: * Provide support and supervision to copywriters on account(s). * Follow-though and communicate with art team, producers, and editorial departments to ensure smooth flow of jobs to meet deadlines. * Develops strong internal relationships with creative supervisors and account counterparts. * Has a solid client relationship; actively leads interactions with clients and forges bonds with stakeholders. * Works with colleagues and vendors, including illustrators, photographers, retouchers, science bureaus, computer design staff, editorial department, audio engineers, film editors, integrated producers, creative technologists, user experience architects, production managers, medical directors, marketing strategists, and account executives to ensure highest quality product within specified deadlines.
Business Management: * Check and approve all visual materials through all stages of pre-production and production. * Participate in new business presentations. * Establish rapport with client and be able to present ideas in an organized, professional and effective manner. * Proactively solve client problems. * Maintain quality control over all copy elements. * Copy should support layouts with attention-getting techniques and compelling storytelling. * Demonstrates full understanding of Vantage/billing process and timely reporting of hours.
EDUCATION Bachelors Marketing, Advertising, Communications, or Related Field
LICENSES & CERTIFICATIONS N/A
EXPERIENCE 5 years Marketing/Advertising Business
KNOWLEDGE & SKILLS Word Text Programs Solid knowledge of word text programs
COMPETENCIES Communication Is attentive and shows interest in the subject; Expresses ideas clearly and accurately Quality Orientation Sees details, grades them against a pre-set standard and identifies flaws to monitor the quality of work and make any necessary improvements Organization Creates clear goals, identifies and finds the resources (e.g. time, people, materials) needed to achieve them, and schedules tasks so that work is completed on time Presentation Ability to establish an effective demeanor and communication to influence one's point of view Problem Solving Shows interest in finding the cause of problems, looks for and chooses effective solutions and takes the necessary action to resolve them Collaboration Ability to work effectively in a team environment to build and foster collaborative environment Managing Delegates responsibilities and fosters a collaborative environment to work with others Interpersonal Skills Is able to establish and maintain rapport and build relationships with another
Salary
$110,000 to $135,000 annually
The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.
For U.S. Job Seekers It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.
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