Marketing and Communications Specialist III

4 weeks ago

Laramie, United States University of Wyoming Full time

The University of Wyoming invites diverse applicants to consider our employment opportunities. We are also especially interested in candidates who have experience working with diverse populations and/or diverse initiatives . 

JOB TITLE:  MARKETING AND COMMUNICATIONS SPECIALIST III 

JOB PURPOSE: 

Provide supervision and leadership in the execution of national and international outreach, community engagement, and information dissemination for the Wyoming Institute for Disabilities (WIND). 

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Execute marketing strategy and campaigns; manage the production of marketing/communications in various media in accordance with unit’s approved strategic marketing plan. Create promotional communications that may include print, electronic, new media, social media, and other collateral of significant strategic value to implement the University’s and unit’s overall marketing goals and objectives. Collaborate with various subject-matter experts and stakeholders to assess project needs, establish timelines for completion, and identify desired outcomes. Set goals and implement tracking to monitor campaigns for effectiveness and make recommendations based on data and trends; monitor consumer and industry trends. Strategize and oversee the development of new, data-driven campaigns based on strategic initiatives. Identify, create, and update standard operating procedures for the unit; make recommendations for changes to policies and procedures. Develop budgets, estimate project and production costs, and monitor spending. Research and recommend new communications outlets when applicable; may negotiate with suppliers and vendors. Oversee the dissemination of print and electronic communications. Develop, design and/or editing of digital content, graphics, animation, photography, illustrations, and other multimedia visualization and imaging products. Ensure compliance with accessibility standards, contractual obligations, confidentiality and privacy policies, and style and standard guidelines. May coordinate special events to increase awareness and promote relations with students, alumni, retirees, and a variety of VIPS. Oversee and direct the work of other marketing employees and students.

SUPPLEMENTAL FUNCTIONS: 

Perform miscellaneous job-related duties as assigned. Attend and participate in training and other professional development activities. Participate in performance-related goal setting and achievement to meet personal and organizational goals and objectives.

COMPETENCIES:

Collaboration Technical/Professional Knowledge  Formal Presentation Skills  Strategic Planning  Quality Orientation Analysis/Problem Identification 

REMOTE WORK ELIGIBILITY: 

This position is eligible for remote work and/or a flexible work schedule. 

MINIMUM QUALIFICATIONS:

Education:  Bachelor's degree, preferably in Business, Marketing, or related focus, or equivalent work experience

Experience:  At least 5 years work-related experience

Required licensure, certification, registration, or other requirements: 

May require a valid Driver’s License

DESIRED QUALIFICATIONS:   

Ability to communicate effectively; possess excellent oral and written communication skills.  Ability to work independently and collaboratively, including the ability to research and gather information from varied sources. Strong editing skills and meticulous attention to detail. Ability to prioritize and manage multiple tasks in a fast-paced environment Knowledge of accessibility practices, specifically to Federal and State laws and regulations

REQUIRED MATERIALS:   

Complete the online application and upload the following for a complete application: cover letter, resume or . and contact information for four work-related references.

This position will remain open until filled. Complete applications received by 2/3/2024 will receive full consideration.

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