Principal Acquisition Marketing Manager, Mobility
Found in: Talent US C2 - 2 weeks ago
If you are someone who wants to play an active role in one of Amazon’s most audacious business plans, the rapidly growing space economy and building industry leading marketing to enterprise customers, keep reading. We’re looking for an experienced acquisition marketing leader who is equally entrepreneurial as creative. Someone who wants the thrill of autonomously influencing dozens of stakeholders and decision-makers, in as many organizations. At Project Kuiper, the B2B Marketing team will define our end-to-end go-to-market (GTM) strategy, own B2B customer insights, deliver compelling content, and acquire and retain customers in multiple industries and regions around the world.
The leader in this role will be as comfortable with account-based marketing as programmatic digital, bold thought leadership, and white glove executive programs. The Acquisition Marketer for Mobility segments will be an industry expert, with insider knowledge of how both business and technical decision makers purchase connectivity services for moving vehicles and assets. They can create global strategies that win Mobility customers and accelerate the customer journey in sub segments including Land, Maritime and Aero. And they will have worked to successfully acquire large corporate Mobility customers to use technical hardware or software products in the past.
This is a rare opportunity to shape the global customer funnel and core Acquisition strategy for products and services before they launch.
Key job responsibilities
-Define a global acquisition strategy that will win and retain accounts across the industries and segments you own.
-Develop, launch, and manage industry-based campaigns, track and report on their success. Then optimizing over time.
-Map and apply marketing tactics across the customer journey
-Optimize Marketing Acquired Leads (MAL), Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL) conversion down the customer funnel across segments.
-Work daily with a Marketing tech stack that includes Marketo and Salesforce.com
-Work cross-functionally across PMM, Brand, Creative, Research and Central Events teams to apply the latest digital, event and content acquisition tactics and empower regional teams to execute global best practices.
-Recruit and manage multiple B2B-specific content, strategy and media agencies.
-Communicate regularly with executive leadership, business development and product management on programs, campaign effectiveness and marketing strategies.
Export Control Requirement
Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum.
A day in the life
This is a highly visible, high impact role on the Kuiper B2B Marketing team. This flexible leader will set the overall acquisition strategy for strategic account-based marketing, and pipeline building campaigns that scale. This expert will own strategic relationships with industry-based marketing partners, SEO/SEM strategy, and work together with Amazon Web Services (AWS) counterparts to target and win broad industry endpoints. They will work in close partnership with business operations and marketing teams to set and achieve aggressive lead-gen goals.
This person will thrive by working independently with large, cross-functional teams inside and outside Amazon while working directly with our largest and most exacting customers. This marketer will enjoy creating clarity and transparency in ambiguous situations, and the end-to-end ownership over product launch strategy and execution.
About the team
We're dedicated to supporting new team members in our Redmond Washington based HQ. Our team has a broad mix of experience levels and Amazon tenures, and we’re building an environment that celebrates knowledge sharing, mentorship and high-quality work. We're excited to build and launch a new global service from the ground up together as one team.
We are open to hiring candidates to work out of one of the following locations:
Redmond, WA, USA
BASIC QUALIFICATIONS
- 11+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience communicating results to senior leadership
- Experience building, executing and scaling cross-functional marketing programs
- Experience driving direction and alignment with cross-functional teams
PREFERRED QUALIFICATIONS
- Experience working cross-functionally and driving decision making among stakeholders with competing goals- MBA
- Experience Marketing AWS products to Energy Customers
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