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Web Content and Strategy Manager
4 weeks ago
EMU encourages students, faculty and staff to live their faith and values through service to others, peacemaking, cross-cultural engagement and sustainability. EMU also offers our employees the opportunity to embrace the educational experience for themselves and their dependents through tuition discounts, a university benefit.
As an Equal Opportunity Employer, EMU is committed to enhancing our community and encourages applications from qualified individuals with varied backgrounds, experiences, and ideas who would deepen the diversity of the university.
Department: Marketing & Communications
Schedule: Regular, 12 mo., FT, M-F 8am-5pmSupervisor: Director of Marketing & Communications
IPEDS Classification: 15FLSA Classification: Exempt
CUPA Position Number: 461150
Job Summary:
The Web Content and Strategy Manager oversees the planning, development and management of website content to support the strategic goals of the university, including those related to undergraduate and graduate enrollment, university advancement, and community outreach. This position ensures accessibility, usability, and functionality of the website by target audiences.
Duties/Responsibilities:
Required Skills/Abilities:
Expertise in website management, web usability principles and practices, accessibility guidelines, SEO standards and strategies, data analytics, and digital marketing principles and practices.Working knowledge of web content management systems.Strong marketing writing and editing skills; ability to adhere to consistent style, editorial and content guidelines.Ability to interact effectively with Marketing and Communications team members, EMU IT, internal clients including senior management, as well as web vendors and freelancers.Excellent organizational and problem-solving skills with the ability to manage multiple projects simultaneously and efficiently in a fast-paced, deadline-oriented environment.Ability to interpret and analyze information in Google Analytics for effective decision-making.Proficiency in Microsoft Office, HTML and CSS.Education and Experience:
Bachelor’s degree in computer/management information systems, digital media, journalism, marketing, communications, or related field, and a minimum of 3-5 years of professional experience in web content strategy and management. Client relations skills required.
Experience in a higher education or marketing/communications environment preferred.
Physical Requirements:
While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to sit and use hands to finger, handle, or feel. The employee is occasionally required to stand, walk, and climb or balance. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision. The employee must occasionally travel to meetings and conferences off campus, which may include some overnight travel.
Supervisory Responsibilities:
None.
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