Ad Sales Account Manager

Found in: Talent US C2 - 2 weeks ago

Englewood, United States Camping World Full time

Job Description

Camping World Holdings, Inc., headquartered in Lincolnshire, IL, (together with its subsidiaries) is America’s largest retailer of RVs and related products and services. Our vision is to build a long-term legacy business that makes RVing fun and easy, and our Camping World and Good Sam brands have been serving RV consumers since 1966.

We strive to build long-term value for our customers, employees, and shareholders by combining a unique and comprehensive assortment of RV products and services with a national network of RV dealerships, service centers and customer support centers along with the industry’s most extensive online presence and a highly trained and knowledgeable team of employees serving our customers, the RV lifestyle, and the communities in which we operate. We also believe that our Good Sam organization and family of programs and services uniquely enable us to connect with our customers as stewards of the RV enthusiast community and the RV lifestyle. With RV sales and service locations in 42 states, Camping World has grown to become the prime destinations for everything RV.

Good Sam Enterprises

Account Manager

Good Sam Enterprises is looking to fill an Account Manager position to build a book of business with campground operators who purchase Campground Solutions products and services, including ad and marketing packages, reservation software, and websites. The Account Manager position will work alongside the Campground Management team to renew, sell new, and service campground operator customers with the products and services that will help their business grow. The Account Managers will be the front-line face of the Good Sam Campground brand. This role is also tasked with building a robust pipeline of future potential clients within the United States and Canada. The role will be assigned a specific regional territory to own. A successful Account Manager will require an entrepreneurial and team-oriented mindset with strong attention to detail as the role will be the primary driver to build and grow the Good Sam Campground network. The role will require both remote-related work as well as travel within a defined sales territory between but not limited to the months of March and September of each year.

The Account Manager role will be directly responsible for carrying out the sales function of the Good Sam Campground business, following a defined sales process for both renewing existing customers and selling new business. This role includes the relationship management portion of the sales function to build and maintain a strong pipeline of prospects. The role will be responsible for sales and relationship management throughout the year, seeking to understand current business needs and matching those needs with the products and services provided by the Good Sam Campground business unit. Individuals will also act as the company’s campground expert in gathering market intelligence related to the campground industry. The Account Manager’s success criteria will primarily center around total sales volume for a calendar year, number of campgrounds actively in the pipeline and engagement metrics related to the pipeline, and lastly the representation skills of Good Sam within the territory represented by the individual. The Account Manager will report directly to the Campground Director.

Responsibilities

Renew and sell new campgrounds the Campground Solution’s marketing and advertising packages

Implement a renewal strategy for the current customers with a goal of over 90% renewal rate annually on marketing and advertising packages Develop a new campground sales strategy within the defined territory to close new business at over a 30% close rate annually on marketing and advertising packages Provide sales strategy feedback and continuously iterate on new sales strategies Develop renewal packages for each eligible renewal campground and review such strategies with the Campground Management team to ensure optimal pitches

Manage a pipeline of renewal and prospective new customers in a database throughout the year

Ensure notes, all activity, and comments are logged in the database with future activities scheduled Provide a weekly update on the current status of the prospective customer pipeline, including any overarching successes, challenges, learnings, and sales stats Develop a 30/60/90-day plan quarterly outlining plans to reach sales objectives, increase conversion of potential new customers, expected outcomes, and needed support

Knowledge & Skills & Fit

Sales experience required – B2Bsales experience is recommended Clear communication and presentation skills Ability to think critically and implement effective solutions Willingness to put in more working hours when required Ability to work in a fast-paced environment Proven experience with Microsoft Office products Ability to thrive in collaborative and fluid environments with rapidly changing priorities Aptitude for learning new technologies and software quickly Appreciation for the outdoor and campground or camping industries Extensive travel throughout assigned territory required. Reliable vehicle, insurance and valid driver’s license required Mileage reimbursement provided for business-related travel within assigned territory Allowance for accommodation and meal expenses provided for business-related travel within assigned territory

Full-time associates are offered a comprehensive benefit package including medical, dental, vision, PTO, 401k and more Compensation for this role will be $36,000 base salary plus commission. The commission structure is: Draw = 50% (renew annual estimate) and 20% (new annual estimate) spread evenly over each pay period. Part-time associates are offered access to dental & vision coverage

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