Channel Marketing Manager

3 weeks ago

New York, United States Planet Interactive Full time

Channel Marketing Manager

Our client's Reality Labs team is looking for an exceptional Channel Marketing Manager to take on the role of Carrier Channel Marketing Manager. This exciting and important role will be responsible for driving channel marketing strategy & execution with North American mobility partners like Verizon. Reporting to the Director of Carrier Channel Marketing for North America, this experienced channel leader will be responsible for all marketing operations for bringing all Reality Labs products and services to market, including retail/channel marketing budgets, experiential programs, customer acquisition and retention, and measurement while continually improving the toolset and processes to meet goals.

Successful candidates will lead with influence before title and communicate easily across functions and levels of the team. You will need to feel comfortable in a fast-paced environment with democratized information and working across Meta Product Management, Business Development, Marketing, and Operations teams and at the same time, working with our customer’s cross functional leadership teams.

This is a fully remote role, thought you must work EST hours. 

Pay Rate: Up to $62hr depending on experience

Channel Marketing Responsibilities:
  • Develop go to market North American retail channel marketing strategy in concert with our RL Category and Product Marketing teams
  • Focus on building programs that optimize awareness, trial and conversion and retention of Meta RL users across multiple products and services
  • Lead & execute marketing and merchandising initiatives with NA retail partners within agreed upon budgets and KPIs Continuously measure, manage and optimize marketing programs to drive efficiency recommending tools development and processes as necessary to achieve these goals innovation
  • Oversight and management of channel co-marketing and OPEX budget, focusing on performance and delivering against agreed upon metrics
  • Present key marketing programs to retailer partners, executives and business development teams
  • Manage content & campaign activities across retailers ensuring our content meets brand standards and is in service of overall Meta strategy
  • Always be innovating and partnering
  • Identify new channel marketing opportunities in NA and in partnership with other Meta RL geographic leaders and position these opportunities for review to drive to a decision
  • Coordinate and manage marketing elements of regularly scheduled marketing reviews e.g. (Quarterly Business Reviews) including regional share, context & performance across our business channels and partners
  • Deliver and receive candid feedback on both sales/marketing metrics and personal performance

Channel Marketing Requirements:
  • BA/BS degree in Business, Marketing or a related field
  • 4+ years experience in a Channel Marketing role or similar field
  • Experience with challenger/new business technologies that have changed the way human beings work and socialize e.g., Uber, Nest, Apple iPad
  • Candidates should have a demonstrable achievement and success with a consumer technology brands
  • 4+ years experience in building go-to-market strategies, planning and execution across digital and physical retail channels
  • 4+ years experience working directly with online retail partners with demonstrable knowledge of key advertising metrics and programs. CPC (Cost per Conversion), CPA (Cost per Acquisition), LTV (Lifetime Value)
  • and ROAS (Return on Advertising Spend) as examples
  • Experience within a brand executing a direct-to-consumer physical retail strategy
  • Knowledge in Gross Margin Return on Investment (GMROI), inventory turns, etc.
  • Demonstrate presentation skills
  • Experience managing relationships with cross-functional stakeholders and external vendors
  • Highly effective at managing conflict. Is able to address issues between stakeholders swiftly in order to maintain a positive team spirit that is consistent with brand values
  • Understand how to create and manage project trackers
  • Excellent communicator, superb verbal and written communication
  • Creative/ Design background a plus

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