Supervisor, Media Planning and Strategy
2 weeks ago
Job Description
We are looking for a talented Supervisor, Strategy to manage the day-to-day Media Planning and Strategy functions for a well-known clothing brand looking to evolve their perception into a fashion brand. This person will support a team in the development, execution, and stewardship of media plans for assigned business. The Supervisor will also effectively leverage experience, knowledge, and skills to push fresh thinking to address client, agency, and team needs with the assistance of the senior staff on the business. This position will manage junior staff day to day and reports directly to the VP, Strategy.
Role Objectives:
Responsible for contributing to the development of and executing strategy for the functional area Evaluates capabilities and composition of a wide range of media vehicles to determine which would most effectively reach the target audience Evaluates and assesses media performance in order to determine the extent to which the original media objectives and strategies were accomplished Research, interpret and evaluate available marketing and research data to develop media objectives and strategies Responsible for managing projects and resources for area of specialization Effectively communicate and present to top management and clients Closely supervise the implementation and execution of the media plan, which includes ideation, budgeting, scheduling and establishing benchmarks for control Accountable for accuracy and media intelligence Supervise and motivate direct reports Coordination and communication across inter-agency partnerships and internal resources/teams Managing the process and procedure for client set up, billing and all administrative functions Resource for others to resolve complex questions/problems May perform other duties and responsibilities that management may deem necessary from time to timeQualifications
B.A. or B.S., preferably in Marketing, Advertising, or related field 3+ years of experience in media planning/strategy Agency experience highly preferred 3+ year’s media planning experience Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI Strong knowledge of all cross-channel media, with a drive for curiosity and passion for the client’s business Demonstrate ability to learn new propriety software and processes quickly and proficiently Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation Minimal supervision, relies on experience/judgment Understanding of Activation/Negotiation team functions Understand the capabilities of each media channel to maximize the impact and components within each campaign Able to make independent decisions and identify priorities Meet client and internal deadlines and obligations Manage projects, resources, stakeholders, and participants Orient, train, assign and review the work of subordinates Be able to identify and promote solutions Be a resource to others in the resolution of complex problems/issues-
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