Vice President Marketing

2 weeks ago

Detroit, United States MGM Resorts International Full time

Our Company has one exciting mission: To entertain the human race and provide an unforgettable escape. Delivering excellence for our guests, and contributing to building and sustaining our communities, requires collaboration from diverse teams of world-class talent. Our iconic MGM Resorts brands offer a wide variety of exciting career opportunities, each with access to unlimited growth.

Primary Purpose:

The Vice President of Marketing is responsible for providing Senior Executive leadership and direction to grow over $600 million in revenue for MGM Grand Detroit. The role will oversee strategy and execution of Brand Strategy, Advertising, Casino Marketing, Database Marketing, Special Events, VIP services, and Public Relations. The job requires an in-depth understanding of competitive environments, multi-channel communications, and best practices in the area of brand development, advertising, direct response and relationship marketing, consumer promotion and business analytics. This role ensures all marketing activities are performed within the reporting business units are done in accordance with the company’s strategic business objectives, budget guidelines, mission statement, and service standards. This position serves as a member of the Property Executive Committee and plays a key role in establishing short/long-term vision and goals for the property.

Serve as a key member of the Executive Committee team to support the Property President in the development and execution of the property’s Strategic Marketing plan.

Responsible for the development, monitoring and management of the annual Marketing Budget, P&L and all related Marketing Expenses to ensure successful achievement of department and business financial objectives.

In collaboration and partnership with the Commercial Group (COE), establishes customer segmentation strategy, marketing reinvestment, Test and Learn, Marketing calendar, player events and promotions and other direct marketing programs, customer loyalty program strategy, all aspects of VIP Casino Marketing, Cross Property Marketing and other marketing strategies and initiatives as required.

Partner with the Commercial Group COE on the development of annual advertising plan including creative strategy, print and broadcast media to ensure alignment with company goals.

Oversee local relationships with media and sponsorship partners and plays lead role in negotiation of local media and sponsorship contracts.

Lead and ensure collaboration and partnership with Commercial Group COE to drive a culture of continuous improvement and data and insights driven marketing.

Lead and directs the development, execution and measurement of guest service standards within reporting operational departments consistent with the company service standards and brand attributes.

Provide leadership to the reporting divisions including creating a work environment that promotes teamwork, performance feedback, recognition, mutual respect, and employee satisfaction; quality hiring, training, and succession planning processes that encompass the company’s diversity commitment.

Collaborate and ensures marketing engagement and support of Business Unit needs including Slots, Table Games, Food and Beverage, Entertainment, Hotel, Convention Sales, Retail and all other Operational units as required.

Ensure safety policies and procedures are followed.

Ensure all reporting business units delivery standard service, aligning with the properties individual brand while supporting the One Company Culture of MGM Resorts International.

Minimum Requirements:

Bachelor's Degree or equivalent experience

Six (6)+ years of prior relevant experience

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