Vice President of Lead Generation

4 weeks ago

Camden, United States Corporate Synergies Full time

, one of the fastest growing insurance brokerage and consulting firms in the US, is adding a Vice President of Business Development / Lead Generation to their team in the Philadelphia Metro Region. 

Job Summary:

The Vice President of Business Development, under the direction of the CEO, is responsible for the overall success of the company’s institutional lead generation & database compliance program. Specifically, the Vice President of Business Development will ensure that enterprise-wide lead generation goals and objectives are aligned with corporate OKR’s, and achieved by mentoring, training, leading & motivating the Business Development team.

The Vice President of Business Development will interface with key members of the operating team to include Sales, Marketing, Compliance, IT, Human Resources and Learning & Development. They will provide input into the overall direction of the company as it relates to top-of-funnel pipeline growth, sales-cycle acceleration, and lead nurturing best practices. The Vice President of Business Development will be accountable for fostering a competitive, collaborative culture that promotes learning, social media/digital prospecting excellence, big picture understanding and the over-achievement of established goals and objectives.

Essential Functions

Elevates departmental performance by implementing new and different approaches to targeted prospecting.Ensures BD compliance with Salesforce and works closely with Marketing and Sales to do the same.Participates in regional sales meetings and develops relationships with sales leaders and their respective teams.Serves as a key member of the Executive team and provides input into company direction and strategy.Partners with Marketing to develop and launch digital and dimensional campaigns for new prospects and current clients.Provides ongoing training to BDR’s on consultative selling, question development, social media best practices, new technology and new product offerings.Works with Data Integrity to make certain that campaign deliverables are met, and quality standards remain within forecasted margins.Maintains a pro-active stance when it comes to new selling strategies, market intelligence, researching potential technology enhancements and uncovering exploitable competitive opportunities.

Competencies and Qualifications

An ideal candidate will have:

A minimum of 10 years of inside B2B sales/lead generation experience.Background in health insurance is preferable.At least 5 years of successful inside sales/lead generation leadership experience with a proven track record of recruiting, hiring, training & growing a winning team.At least 5 years training experience focused on prospecting, sales, cold-calling, question development, objection handling, referral generation and prospecting best practices.

Disclaimer:

While this job description is intended to be an accurate reflection of the job requirements, management reserves the right to modify, add, or remove duties from particular jobs and to assign other duties as necessary.

Equal Employment Opportunity (EEO):

FRP provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or any other classifications protected by law.

Benefits:

FRP offers a comprehensive range of health-related benefit options including medical, vision, and dental. We offer a 401(k) with company match, company paid life insurance, STD, LTD and a generous PTO policy starting at 18 days per year plus 10 paid holidays & 2 floating holidays

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