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Search Planner
3 months ago
Job Description
How you’ll strengthen the team:
Our team is looking for someone who is driven, organized and a master collaborator. Beyond that, here’s how you’ll make your mark:
Day-to-day management of paid search accounts: budget pacing/monitoring, optimizations Generate keyword lists and assist with ad copy development Implement and track client campaigns, monitoring/questioning deliverables. Confidence and clarity on deliverables Conduct keyword research and competitive/market analyses; be able to present findings in both informal and formal environments Produce reports that analyze campaign activity Recommend testing opportunities or optimizations to clients and internal teams, provide industry findings & POV on execution Proficiency in AdWords, Microsoft Advertising, Google Analytics, and SA360 (among other tools) Ability to communicate with both internal teams and clients professionally and concisely Compiling, analyzing and delivering account performance data to internal and external clientsHow you’ll grow with us:
Search Planner is where you’ll start, but we’re always planning for where you’ll go. Our Paid Search Planners are all expected to hone skills that will help build on their careers. Those skills include:
Assisting in process innovation and documentation to inform best practices for Paid Search Honing presentation skills via Marcel training and ‘Speak From the Heart’ which will better prepare you for client-facing opportunities Contributing to annual Media Planning exercises to refine data analysis capabilitiesHell yes, I want to do all of that. But tell me more about Heartbeat…
Heartbeat is a healthcare marketing & creative agency, headquartered in NYC and powered by ~300 smart people all over the US. In the past four years, we’ve been named a 4-time “Best Place to Work” by AdAge and MM+M and a “Diversity & Inclusion Champion” by MedAdNews.
We care about three big things:
1. Empowering Challenger Brands
We work with marketers who have big mountains to climb and the ambition to make it happen. As their sherpa and sidekicks, we must relentlessly deliver on our core values: insightful, inventive, and courageous.
2. Being the Best Place You’ll Ever Work
This isn’t all pool tables and Bagel Fridays — it’s about giving you the support to do and be your best. Examples include the ability to work wherever (forever), unlimited PTO, and self-care stipends. We also love to let loose, whether through selfie scavenger hunts or bouts of companywide bingo that would shock even the rowdiest retirement communities.
3. Fostering a Diverse & Caring Community
We’re the most diverse agency in healthcare, by design. No matter your story, you’ll find representation and amplification — through our affinity groups, cultural celebrations, and unwavering support no matter what society throws at us. We’re proud to say that you can be anything you want at Heartbeat (as long as it’s not an a**hole).
There’s a reason 1/3 of Heartbeaters have been here for 4+ years and we have a 90% retention rate. We hope you’ll experience it for yourself.
Qualifications
What you’re bringing with you:
Across 2-3 years of experience, you know what it takes to slay Paid Search. These are the core skills you’ve totally nailed:
Demonstrated knowledge of paid search best practices and optimization Proficiency in Microsoft Excel, PowerPoint, Search Engine Tools A degree of “search nerdery” – a passion for what’s new in an evolving industry Ability to think on one’s feet and participate in team knowledge development Excellent written and verbal communication skills; some client-facing experience Experience working with healthcare/finance/”sensitive industry” clients a plus