Director of Marketing

6 days ago

Racine, United States Andis Company Full time

The Director of Marketing will play a pivotal role in shaping Andis’s marketing strategy and driving its execution across multiple channels. This individual will be responsible for overseeing marketing communications, digital marketing, global education and events, and supporting go-to-market campaigns for new products. The ideal candidate will possess a deep understanding of consumer behavior, a knack for creative problem-solving, and a proven track record in driving sales and elevating our brand through product-based marketing campaigns.

ESSENTIAL DUTIES and RESPONSIBILITIES:  Other duties may be assigned

Culture / Leadership:

Upholds the Andis core values in all work-related activities. Leads and holds direct reports accountable for leading in a way that is consistent with the company values and desired culture. Builds strong, trusting relationships with all internal and external customers. Participates in strategic planning and cascades down to individuals within area of responsibility. Analyzes and controls expenditures of department, recommends / approves budget appropriations in alignment with defined marketing strategies.

  Marketing Strategy:

Develop and implement a comprehensive marketing strategy aligned with Andis’s business objectives and growth targets to drive sales and elevate the brand. Proactively maintain alignment with Product Management, Sales, Product Engineering, Customer Insights, and Customer Enablement to ensure strategies remain focused on value-add opportunities. Oversee the creation and execution of marketing initiatives that resonate with both our accounts and end users and support strategies within our Human, Animal, and DIY segments. Ensure consistent, compelling, and aligned product/brand messaging across all channels, marketing materials, and platforms, including the website. Drive digital marketing strategies including SEO, SEM, social media, email marketing, and online advertising to enhance online presence and drive traffic. Partner with sales and support accounts through various educational events, shows, and marketing materials. Seek out collaboration opportunities and drive creative paths to further leverage our global educators and ambassadors to drive sales, create content, and engage with end-users and accounts. Establish, track, and report on overall brand health and other key metrics to communicate effectiveness of marketing strategies and support data-driven decision making.

  Go-To-Market:

Partners closely with Product Management, Sales, Customer Insights, Product Engineering and Customer Enablement leading up to, including, and beyond launch to ensure success of products. Collaborate with Product Management and Sales to understand product features and benefits and translate them into compelling marketing messages as well as training content/deployment for our sales team. Leads the development and execution of go-to-market communication plans for new product introductions as well as maintenance and promotion of existing product lines to ensure relevancy in the market. In partnership with Product Management, supports product life cycles by creating marketing campaigns to drive continued success of existing products as well as plans to support retirement of products. Supports the packaging development process by providing copy / graphics that effectively communicate product features and benefits and help drive creative insights to meet cost targets.

Product & Customer Insights:

In partnership with Customer Insights, and Customer Enablement establish process and conduct market research to identify trends, competitive landscape, and consumer preferences. Serve as a key conduit in sharing external insights with internal teams to feed product innovation and inform strategies. Develop and execute strategies to increase customer engagement and loyalty through targeted marketing efforts. Works with Education and Events team to craft product feature/benefit copy, educational materials, to be used during account presentations and events.

LEADERSHIP RESPONSIBILITIES:

Direct reports include Senior Manager Global Education & Events, Digital Marketing Manager, Marketing & Communications Manager, and Creative Services Supervisor. 

Carries out management responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include training employees; planning, assigning, and directing work; appraising performance; rewarding and coaching employees; addressing complaints and resolving problems.

MINIMUM QUALIFICATIONS:

Bachelor’s degree in marketing, Communications, or a related field. MBA or advanced degree preferred. 10 plus years of progressive responsibility within Marketing positions, preferably in the Consumer Products Industry. At least 7 years of team leadership experience with proven experience in managing marketing communications, digital marketing, events, and product-based campaigns. Prior experience marketing and supporting sales in B2B and B2C environments. Creative thinker with a strategic mindset and a passion for innovation. Strong analytical skills with the ability to interpret data and make informed decisions. Self-starter/motivated/entrepreneurial with proven ability to multi-task in a fast-paced corporate environment. Strong leadership and communication skills including but not limited to negotiation, influence and consensus building to interface with customers, associates, colleagues, and vendors at all levels within the organization.  This is an onsite position with flexible work arrangements. Must be located in an area that is commutable to Andis headquarters in Racine, WI.

  • Marketing Director

    1 week ago

    Racine, Wisconsin, United States Andis Company Full time

    Job Title: Director of MarketingThe Director of Marketing will play a pivotal role in shaping Andis's marketing strategy and driving its execution across multiple channels. This individual will be responsible for overseeing marketing communications, digital marketing, global education and events, and supporting go-to-market campaigns for new products.Key...

  • Physician Medical Director

    2 weeks ago

    Racine, United States Concentra Full time

    Job DescriptionJob DescriptionOverviewConcentra is seeking a Physician Medical Director in Racine, WI! In this role we are looking for experience with Occupational Medicine and/or Urgent Care, or interested in making a career move to Occupational Medicine. We have a robust training program along with excellent Leadership support in the market. The position...

  • Physician Medical Director

    1 month ago

    Racine, United States Concentra Full time

    Job DescriptionJob DescriptionOverviewConcentra is seeking a Physician Medical Director in Racine, WI! In this role we are looking for experience with Occupational Medicine and/or Urgent Care, or interested in making a career move to Occupational Medicine. We have a robust training program along with excellent Leadership support in the market. The position...

  • Physician Medical Director

    3 weeks ago

    Racine, United States Concentra Full time

    Overview:Concentra is seeking a Physician Medical Director in Racine, WI! In this role we are looking for experience with Occupational Medicine and/or Urgent Care, or interested in making a career move to Occupational Medicine. We have a robust training program along with excellent Leadership support in the market. The position offers great life/work balance...

  • Physician Medical Director

    4 months ago

    Racine, United States Concentra Full time

    Overview:Concentra is seeking a Physician Medical Director in Racine, WI! In this role we are looking for experience with Occupational Medicine and/or Urgent Care, or interested in making a career move to Occupational Medicine. We have a robust training program along with excellent Leadership support in the market. The position offers great life/work balance...

  • Physician Medical Director

    4 months ago

    Racine, United States Concentra Full time

    Concentra is seeking a Physician Medical Director in Racine, WI!  In this role we are looking for experience with Occupational Medicine and/or Urgent Care, or interested in making a career move to Occupational Medicine. We have a robust training program along with excellent Leadership support in the market.  The position offers great life/work balance with...

  • Medical Director

    2 weeks ago

    Racine, Wisconsin, United States Concentra Full time

    Job SummaryWe are seeking a highly skilled Medical Director to join our team at Concentra. As a key member of our leadership team, you will be responsible for ensuring the delivery of high-quality clinical care to our patients.Key ResponsibilitiesLeadership and DevelopmentProvide guidance and mentorship to clinical staff to ensure they have the skills and...

  • Brand and Packaging Director

    4 weeks ago

    Racine, United States Uline, Inc. Full time

    Brand and Packaging DirectorCorporate Headquarters12575 Uline Drive, Pleasant Prairie, WI 53158Are you an experienced branding leader looking to guide the image of a successful in-house brand? Join us as Brand and Packaging Director to manage the implementation of Uline's private brand. Uline's Creative department is a powerhouse of over 170 team members who...

  • Brand and Packaging Director

    4 weeks ago

    Racine, United States Uline, Inc. Full time

    Brand and Packaging DirectorCorporate Headquarters12575 Uline Drive, Pleasant Prairie, WI 53158Are you an experienced branding leader looking to guide the image of a successful in-house brand? Join us as Brand and Packaging Director to manage the implementation of Uline's private brand. Uline's Creative department is a powerhouse of over 170 team members who...

  • Executive Director

    2 weeks ago

    Racine, Wisconsin, United States Association of Academic Museums & Galleries Full time

    Job SummaryThe Association of Academic Museums & Galleries seeks a visionary Executive Director to oversee the strategic direction and daily operations of our two museums. As the chief staff representative to the Board of Directors, you will be responsible for leading the organization's mission to promote academic museums and galleries.Key...

  • Physician Medical Director

    4 months ago

    Racine, WI, United States Concentra Full time

    Overview:Concentra is seeking a Physician Medical Director in Racine, WI! In this role we are looking for experience with Occupational Medicine and/or Urgent Care, or interested in making a career move to Occupational Medicine. We have a robust training program along with excellent Leadership support in the market. The position offers great life/work balance...

  • Sales Director

    5 days ago

    Racine, Wisconsin, United States Boucher Group Full time

    Sales Manager Job Description **About the Role** We are seeking a highly skilled Sales Manager to lead our new vehicle sales department. As a Sales Manager, you will be responsible for driving profitability and customer satisfaction in our new vehicle sales team. **Key Responsibilities** * Hire and manage sales consultants, conduct daily sales meetings,...

  • Nutrition Specialist

    1 week ago

    Racine, Wisconsin, United States City of Racine Full time

    Job SummaryThe City of Racine is seeking a highly skilled Nutrition Specialist to join our team. As a Nutrition Specialist, you will be responsible for providing expert nutrition advice and guidance to clients and their families. You will work closely with the Public Health Director and other team members to develop and implement effective nutrition plans...

  • Home Health Care Consultant

    2 months ago

    Racine, United States FC Compassus LLC Full time

    Company: Ascension at Home Together with Compassus "It's selling a concept, which to me is rewarding in itself, but even more so when the care provided provides comfort, peace and family synergy in an often very emotional, trying time." -Molly, Home Health Care Consultant At Compassus, you are not selling a product; you are offering a gift of great value -...

  • Home Health Care Consultant

    1 week ago

    Racine, United States FC Compassus LLC Full time

    Company: Ascension at Home Together with Compassus "It's selling a concept, which to me is rewarding in itself, but even more so when the care provided provides comfort, peace and family synergy in an often very emotional, trying time." -Molly, Home Health Care Consultant At Compassus, you are not selling a product; you are offering a gift of great value -...

  • Early Childhood

    3 weeks ago

    Racine, United States Little Roots Early School Full time $15 - $25

    Job DescriptionJob DescriptionSummary• Provides clerical support to program director(s), families and/or teacher(s) as needed.• Provides administrative support to program including billing, data maintenance, subcontracts, and internal and external reporting.• Maintains program files, opens and closes files, and promptly completes filing.•...

  • Corporate Communications Strategist

    5 days ago

    Racine, Wisconsin, United States S.C. Johnson & Son, Inc. Full time

    Corporate Communications DirectorSC Johnson & Son, Inc. is a leading global manufacturer of household and professional products. We are seeking a highly skilled Corporate Communications Director to join our Global Public Affairs team.Key Responsibilities:Develop and execute SC Johnson's external communications strategy, including strategic positioning,...

  • Operations Director

    2 weeks ago

    Racine, Wisconsin, United States Imperial Dade Full time

    Job SummaryWe are seeking an experienced Operations Manager to lead our team in Racine, WI. As a key member of our organization, you will be responsible for overseeing daily operations, implementing strategic initiatives, and driving business growth.Key ResponsibilitiesLead a team of supervisors and indirect reports to ensure optimal execution across...

  • Early Childhood Program Support Specialist

    3 weeks ago

    Racine, Wisconsin, United States Little Roots Early School Full time

    Job OverviewPosition SummaryThe Child Development Administrative Assistant plays a crucial role in supporting the operations of our early childhood program. This position is responsible for providing essential clerical and administrative assistance to program directors, families, and educators as needed.Key ResponsibilitiesDeliver clerical support to program...

  • Nutritionist

    4 weeks ago

    Racine, United States City of Racine Full time

    JOB REQUIREMENTS: Job Description POSITION The Nutrition Coach is responsible for nutritional assessments and care plans designed for clients and their families which include health, exercise levels, sleep patterns, and food habits. Also coaches and assists with the adaptation to new dietary lifestyles and success under the direction of the Public Health...