Marketing Consultant

4 weeks ago


Lansing, United States Railway Engineering-Maintenance Suppliers Association Full time

Responsibilities

:

PLANNING AND MANAGEMENT

Development of attendee acquisition marketing and communications strategy/plan: Includes key messaging, timing/frequency, and recommended tactics/deliverables.

Marketing team performance and marketing related financial management

Marketing representative to attend event-specific staff meetings (most meetings held virtually; some on-site support may be necessary during event dates).

Campaign wrap-up report: Includes analytics related to attendee acquisition campaign deliverables; namely:

Emails: Open, click-through, and bounce rates

Social: Impressions, likes, shares, and comments

ATTENDEE ACQUISITION MARKETING

Development of digital marketing toolkit: Pass-along resources for exhibitors, speakers, and volunteers to use to promote the event to their network. Includes a sample promotional email, sample social posts, sample website copy, and downloadable graphics. Distributed via email and posted to the event website.

Attendee acquisition email campaign: General and targeted emails to promote and encourage attendance.

Social media campaign: Includes creating a posting calendar, writing the posts, and publishing them to the Railway Interchange social media channels.

Media partnership: Main point of contact and organizer for media event partners, and recommendations on media promotions of event.

Event website content updates: Includes writing the initial copy, posting to the site (for launch), and then updating copy/information weekly.

Review and creation of event prospectus

ONSITE ATTENDEE ENGAGEMENT

Onsite attendee emails: Includes writing, coding, and sending one email per day of the event to registered attendees highlighting important information, activities, etc.

Pocket guide schedule: Includes content development and proofreading the printed pocket guide schedule distributed to registered attendees.

Event social media campaign: Includes creating an onsite posting calendar, writing the posts, and publishing them to the Railway Interchange social media channels.

Attendee and exhibitor experience surveys (development only): Includes creating one survey for registered attendees and one survey for participating exhibitors to collect feedback about their event experience.

Experience & Skills

Strong marketing development skills with a proven record of coordinating event or conference marketing

Good interpersonal skills and ability to work with diverse populations

Self-starter who can work autonomously from a remote location

Excellent written and verbal communication skills

Strong computer skills including knowledge of Teams, Office Suite, email marketing (Feathr), social media, and Wordpress

About Railway Engineering-Maintenance Suppliers Association The Railway Engineering-Maintenance Suppliers Association (REMSA), a Washington, DC-based trade association representing railroad maintenance suppliers, is seeking a Meetings & Membership Manager to join its team.

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