Marketing Consultant
4 weeks ago
Responsibilities
:PLANNING AND MANAGEMENT
Development of attendee acquisition marketing and communications strategy/plan: Includes key messaging, timing/frequency, and recommended tactics/deliverables.
Marketing team performance and marketing related financial management
Marketing representative to attend event-specific staff meetings (most meetings held virtually; some on-site support may be necessary during event dates).
Campaign wrap-up report: Includes analytics related to attendee acquisition campaign deliverables; namely:
Emails: Open, click-through, and bounce rates
Social: Impressions, likes, shares, and comments
ATTENDEE ACQUISITION MARKETING
Development of digital marketing toolkit: Pass-along resources for exhibitors, speakers, and volunteers to use to promote the event to their network. Includes a sample promotional email, sample social posts, sample website copy, and downloadable graphics. Distributed via email and posted to the event website.
Attendee acquisition email campaign: General and targeted emails to promote and encourage attendance.
Social media campaign: Includes creating a posting calendar, writing the posts, and publishing them to the Railway Interchange social media channels.
Media partnership: Main point of contact and organizer for media event partners, and recommendations on media promotions of event.
Event website content updates: Includes writing the initial copy, posting to the site (for launch), and then updating copy/information weekly.
Review and creation of event prospectus
ONSITE ATTENDEE ENGAGEMENT
Onsite attendee emails: Includes writing, coding, and sending one email per day of the event to registered attendees highlighting important information, activities, etc.
Pocket guide schedule: Includes content development and proofreading the printed pocket guide schedule distributed to registered attendees.
Event social media campaign: Includes creating an onsite posting calendar, writing the posts, and publishing them to the Railway Interchange social media channels.
Attendee and exhibitor experience surveys (development only): Includes creating one survey for registered attendees and one survey for participating exhibitors to collect feedback about their event experience.
Experience & Skills
Strong marketing development skills with a proven record of coordinating event or conference marketing
Good interpersonal skills and ability to work with diverse populations
Self-starter who can work autonomously from a remote location
Excellent written and verbal communication skills
Strong computer skills including knowledge of Teams, Office Suite, email marketing (Feathr), social media, and Wordpress
About Railway Engineering-Maintenance Suppliers Association The Railway Engineering-Maintenance Suppliers Association (REMSA), a Washington, DC-based trade association representing railroad maintenance suppliers, is seeking a Meetings & Membership Manager to join its team.-
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