Marketing Associate

3 months ago

Mesa, United States Southern Illinois University Full time

Description

This position will develop and evaluate public relations, marketing, and communications campaigns using a mix of marketing analytics and new media technologies as well as traditional methods. In addition, this position is responsible for helping develop and implement diverse and inclusive enrollment strategies to attract students to COBA. 

Examples of Duties

• Reports to the Dean of COBA and is responsible for market research, planning, management, and review of COBA marketing, communication, and public relations efforts through creative and analytical evaluation of brand image, message, and targeted audiences - the results of which should achieve maximum exposure and support among internal and external constituencies.
• Develop a comprehensive brand architecture that can be communicated and implemented across all internal stakeholders.
• Employ an effective social media strategy.
• Implement and apply market research to ensure that messages and materials are tied to the needs and perspectives of target audiences.
• Use marketing analytics to inform planning and measure the success of activities.
• Negotiate contracts for work with advertising and creative vendors; benchmark and track effectiveness.
• In consultation with the deans, create and implement strategies with rigorous project management.
• Develop annual and long-range plans with specific strategies, effective tactics, and measurable objectives that will result in effective stewardship of SIU's brand.
• Create and implement an operational marketing plan to address recruitment and enrollment goals of the College. Providing strategic leadership in advancing the College's recruitment of students.
• Develop and administer annual budgets and assure appropriate fiscal responsibility and controls so that marketing funds are spent effectively, strategically, and in compliance with university business and legal policies.
• Provide creative collaboration in pursuit of external development activities: creation and development of fund-raising campaign-related materials, public announcements of gifts and grants, and discussions of development campaign progress. Work directly with staff to facilitate appropriate media attention for gifts received and create various print/electronic materials highlighting gifts.
• Establish strong lines of communication with internal groups to develop stories and messages concerning activities, research success, innovative and economic successes, alumni news, and other items to establish and highlight the College’s and University’s image. Create universal
buy-in from faculty and staff members with marketing initiatives in order to highlight research and other activities through various media channels.
• Responsible for COBA news releases. Work with University Communications in development of news and press releases related to the College’s and University’s efforts. Act as essential liaison with other University offices to facilitate University campaign goals.
• Leads, manages and inspires a staff of Graduate Assistants, providing coaching and development as needed. 

Qualifications

1. Bachelor’s degree in marketing, communications, public relations, or related field.*

2. Five (5) years of professional work experience in a university public relations, marketing, or communications setting, or in a corporate/professional environment.*

3. A demonstrated record of developing and leading successful and fully integrated/omni-channel marketing and communications campaigns that achieve specific, measurable results.*

4. An understanding of market research and marketing analytics.*

5. An understanding of budget planning and monitoring processes.*

6. Proficient in Microsoft Office Suite and various social media applications.*

7. Outstanding skills in verbal, written, and social media communication.*
Note: Master’s degree in an area consistent with the duties of the position may be substituted for one (1) year (12 months) of work experience. 

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