Digital Marketing Innovation Strategist
4 weeks ago
The American Automobile Association is seeking a highly skilled Digital Marketing Innovation Strategist to drive innovation within the digital marketing team. This role will focus on ensuring the successful adoption of new technologies and processes that align with the company's strategic objectives.
The ideal candidate will possess a comprehensive understanding of the digital marketing landscape and ad ecosystem, with hands-on experience in areas such as creative development, audience targeting, landing page optimization, content management, A/B testing methodologies, tracking and measurement, and various optimization best practices.
Responsibilities:
- Change Management: Facilitate change management initiatives to ensure smooth adoption and understanding of new technologies and processes.
- Collaboration: Work closely with marketing strategists and managers to identify opportunities that support business goals.
- Communication: Clearly and effectively convey complex concepts in both written and verbal forms across various organizational levels.
- Cross-functional Teamwork: Engage with teams across Big Data, Web Development, Product, Marketing, Sales, as well as external partners to drive innovation projects.
- Data Analysis: Periodically gather and analyze data using tools like Tableau, Adobe Analytics, and various advertising platforms to optimize marketing strategies.
- Flexibility and Adaptability: Support in ad hoc tasks and contribute to special projects as needed, demonstrating flexibility and the ability to pivot based on organizational priorities.
- Implementation Support: Assist in the deployment of new marketing solutions and process enhancements.
- Project Management: Coordinate and manage innovation projects using best practices, ensuring projects are planned, documented, and executed efficiently.
- Reporting: Create reports with data visualizations that narrate the story behind the numbers.
- Research and Evaluation: Proactively research and assess emerging marketing technologies and solutions to provide strategic recommendations that align with company objectives.
Qualifications:
- Exceptional ability to communicate complex ideas effectively, both written and verbally, to various audiences, including executive leadership.
- BS or BA degree, preferably in Marketing, Business Administration, or Project Management.
- 5 years of combined experience in Digital Marketing and Project Management, with a strong preference for direct experience with any combination of the following: Paid Search, Connected TV (CTV), Online Video, Social Media, Demand-Side Platforms (DSPs), Dynamic Creative Optimization (DCOs), data onboarding, data analytics, landing page optimization, and content management systems.
The American Automobile Association is an Equal Opportunity Employer. We consider all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state, and local laws.
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