Coordinator, CRM and Recruitment Outreach

5 months ago

Philadelphia, United States Community College of Philadelphia Full time

General Description

Reporting to the Manager of Student Outreach & Recruitment, the Coordinator, CRM and Recruitment Outreach is primarily responsible for outreach initiatives by leveraging our Customer Relationship Management system (Slate) to communicate with critical constituencies who support enrollment at the College. This position coordinates outreach activities with prospects, applicants, parents, secondary schools, city and community agencies, external program initiatives, and other targeted markets. These activities include email, text, print and phone campaigns developed in collaboration with the College’s recruitment staff, enrollment navigators, academic and support departments as well as marketing and communications. This position may require participation in recruitment events on evenings and weekends to build the reputation of the College and provide detailed information about academic opportunities, scholarship, financial aid and campus life.

#ID23 College Intro Success starts at Community College of Philadelphia. Innovators and difference makers work at Community College of Philadelphia. Diversity thrives at Community College of Philadelphia. We are a college that is committed to promoting a work environment that attracts and retains talented and diverse faculty and staff. We challenge each other and ourselves to achieve at the highest level while contributing to the mission of the College and the betterment of Philadelphia. We value and support an intellectually dynamic community to prepare our students for global citizenship. Join us and become a part of a community that has long been and will continue to be generators of generational chance in this city and beyond.Community College of Philadelphia is an open-admission, associate-degree-granting institution which provides access to higher education for all who may benefit. Its programs of study in the liberal arts and sciences, career technologies, and basic academic skills provide a coherent foundation for college transfer, employment and lifelong learning. The College serves Philadelphia by preparing its students to be informed and concerned citizens, active participants in the cultural life of the city, and enabled to meet the changing needs of business, industry and the professions. To help address broad economic, cultural and political concerns in the city and beyond, the College draws together students from a wide range of ages and backgrounds and seeks to provide the programs and support they need to achieve their goals. Specific Responsibilities Build and manage communication plans in Slate CRM and internal texting platform to all constituencies who support enrollment.

Manage Slate CRM and texting platform to ensure appropriate and timely information is provided to students to assist them in moving from inquiry to applicant to enrollment.

Write, edit and update email and text communications to increase applicants and effectively move students through the enrollment process.

Coordinate with marketing, and academic and student support departments (Academic Pathways/Departments, Advising, Counseling, Single Stop, CME, etc.) to develop CRM-based communication campaigns to promote support services and academic programs poised for growth.

Collaborate with the Deans and Pathway Coordinators to develop CRM-based communication campaigns to promote academic programs poised for growth.

Provide enrollment reports to recruitment team to assess effectiveness of high school visits and college fairs.

Assist the Manager in creating virtual admissions events.

Assist the Manager with planning and promoting campus events such as Express Enrollment Day, Application Day, Open House, etc./coordinate with external constituencies.

Assist the Manager in collecting and researching data to generate reports that aid in data-driven decisions to move future students through the enrollment process.

Develop and maintain a student ambassador program to assist with campus tours and other on-campus events.

Complete necessary administrative functions related to data management and written communications, such as editing, scheduling, and coordinating with recruiters on messaging.

Perform assigned duties in a manner consistent with the mission, goals, and core values of the College.

Maintain sensitivity, understanding and respect for a diverse academic environment, inclusive of students, faculty, and staff of varying social, economic, cultural, ideological and ethnic backgrounds.

Other duties as assigned. Minimum Qualifications Bachelors’ degree required. Any and all degree(s) must be from a recognized institutional accreditor. Demonstrated proficiency using Slate CRM and texting platforms.

Demonstrated ability to meet goals and collaborate with various departments on key initiatives required.

Demonstrated knowledge of college admissions and community outreach required.

Demonstrated competency in organizing data and preparing reports required.

Demonstrated proficiency with Microsoft Office applications (Word, Excel and PowerPoint) and familiarity with creative presentation software such as Prezi and integrated management software systems required.

Ability to communicate with prospective students via social media modalities such as Facebook, Instagram, and Twitter required.

Excellent interpersonal, written and oral communication skills; confidence speaking in small/large groups and with people from diverse backgrounds.

Self-motivated with the ability to work/travel independently and set priorities to achieve goals/objectives required.

Demonstrated ability to foster a cooperative team-focused work environment required.

Exceptional organizational planning skills and ability to collaborate with others required. Ability to work effectively with an ethnically and culturally diverse campus community required.

Ability to work evenings and/or weekends as required. Preferred Qualifications Minimum two (2) years of experience in higher education admissions setting preferred.

Demonstrated proficiency using Banner preferred.

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