Sr Manager, Franchise Marketing and Vendor Relations

2 weeks ago

Flower Mound, United States Wheeler Staffing Partners Full time
Wheeler Staffing Partners is seeking a Senior Manager of Marketing and Vendor Relations in Flower Mound, TX. The Senior Manager of Marketing and Vendor Relations will work closely with multiple internal constituents, including each of the Brand Marketing teams, the Digital Marketing team, and cross-functional partners. This associate will be a primary point of contact for all vendor/agency partnerships.  This role will be responsible for delivering strategies, tactics, and partners who maintain a high level of local area marketing performance for all company brands’ franchisees. This role will contribute to establishing new processes and organizational structures to best deliver against franchisee needs.

Responsibilities:
  • Local Area Marketing
    • Serve as the expert of Local Area Marketing for the brands in the organization
    • Develop a consistent Local Area Marketing strategy for the portfolio of brands
    • Contribute to the development of the business model and strategy for establishing an internal LAM consulting group
    • Establish consistent and efficient processes  
    • Identify opportunities for reaching higher levels of performance via Local Area Marketing
    • Enable compliance processes to hold franchisees accountable for their requirements
    • Cross-functional collaboration (IT, Analytics, Brand teams, NAF Media, etc. etc.)
    • Establish and be accountable for measurable KPIs
    • Monitor and analyze the performance of local marketing campaigns and initiatives.
    • Use data and analytics to make data-driven decisions and adjust strategies as needed.
    • Ad Hoc projects as needed
  • Vendor Management
    • Partner with Director to own all elements of Marketing vendor partnerships
    • Contribute to the Strategy for Vendor Management and Adoption
    • Establish Vendor Adoption Goals and Metrics
    • Manage vendor relationships
      • Be a primary point of contact for vendors and any vendor-related questions
    • Manage existing contracts and work with Legal on contracting of new partners  
    • Identify areas to introduce new partners (for improved performance, fill a gap in needs, etc)
    • Establish and be accountable for measurable KPIs
    • Analyze and interpret performance data/ KPIs
    • Conduct RFPs for new partners
    • Establish processes and enforce compliance for approved and unapproved vendors (for shared and brand-specific vendors)
    • Continuous performance evaluation and management
    • Work closely with vendors to optimize campaigns to drive desired performance KPIs.
    • Lead ongoing vendor performance meetings and QBRs as needed.
    • Develop systems and processes to track performance
    • Ad Hoc projects as needed

Qualifications:
  • Professional Experience: Minimum of 5 years of experience in marketing, with a strong preference for candidates who have worked in franchise environments.
  • Project Management: Demonstrated ability to lead and manage complex projects from conception to completion.
  • Data Analysis Skills: Proficient in analyzing and interpreting data to inform decision-making and optimize performance.
  • Digital Marketing Expertise: Deep understanding of digital media strategies, trends, and technologies.
  • Vendor Management: Extensive experience in managing agency and vendor relationships effectively, ensuring alignment with company goals.
  • Media Landscape Knowledge: Solid understanding of the current media landscape, including digital and traditional marketing channels.
  • Process and Structure Management: Capable of designing and implementing new processes and organizational structures to enhance business operations.
  • Co-op Program Management: Experience in managing and optimizing co-op programs to maximize ROI.
  • Interpersonal Skills: Highly proactive and self-motivated, with the ability to work effectively with internal and external stakeholders at all levels.
  • Organizational Skills: Exceptional ability to manage multiple tasks simultaneously, prioritize effectively, and maintain focus on the big picture.
  • Communication and Influence: Strong communication and persuasion skills, capable of influencing others and advancing strategic goals.
  • Creative Problem-Solving: Innovative and creative approach to problem-solving, with a track record of implementing practical solutions in complex scenarios.
  • Adaptability in a Matrixed Organization: Ability to thrive in a matrixed organizational structure, adapting strategies and approaches as needed.
  • Travel: Willingness and ability to travel approximately 20% of the time.

WSP specializes in filling your company’s contract, contract-to-hire, direct hire, contingency, and executive positions with professional candidates. From our Executive Retained Search Teams, Direct Hire and Contract Staffing Professionals, and RPO Service offerings we create models to deliver a world-class service, with a sense of urgency and professionalism. Our connections and our candidates combined with a staff backed by over 20 years of experience, ensure that our clients are seeing the right candidates for their career openings.

WSP is committed to creating a diverse environment and is proud to be an equal-opportunity employer.

 

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