Event Tech Product Manager-UX

2 months ago

San Francisco Bay Area, United States Crawford Group Full time

Crawford Group is seeking an Event Tech Product Manager - UX to join our client's team. The ideal candidate has a shown grasp of how front-end customer digital event experiences influence back-end data requirements and technology capabilities, and vice versa. The candidate has the ability and experiences in connecting the dots across customer journey analytics, web personalization & optimization, content management, digital technology enablement, digital events solutions and data requirements to identify where to develop needed capabilities. These are components that need to come together to enable a scalable ecosystem that delivers relevant and engagement customer experiences for digital events.

About Crawford Group.
We are revolutionizing how marketing gets done Crawford Group provides expert marketing, digital, creative, events, and communications talent solutions for marketers.
Our customers want flexibility in their workforce solutions and need experts with the skills and capabilities to deliver on revenue and pipeline growth through marketing activities. At Crawford Group we believe in developing collaborative customer relationships to create the best talent solution for their marketing organization’s needs.

Responsibilities: 

Discover, define, drive, and execute internal digital events product vision, strategy, requirements, and roadmap based on data, customer insights, and industry standard methodologies Be the focal point partnering with internal customers to identify problems and define goals, set priorities and lead a backlog of features, work with engineering, design, and QE to meet those requirements Build business cases clearly stating the impact and value of proposed initiatives Work with Experience Designers on customer journeys, UX flows, and product designs Transform requirements into feature specs / user stories including story acceptance criteria for the engineering team Act as a product owner as part of scrum/agile process by addressing ambiguity and change in the product backlog Proactively identify, prioritize and drive resolution to project issues Prepare for business reviews, financial analysis & forecasting Assess new digital event market opportunities and strategic areas of growth


Requirements: 

Hardworking, creative and innovative demeanor Ability to transform business challenges into detailed product requirements, writing functional specs and user stories Experience with sophisticated problem spaces and an ability to handle open-ended design projects that may be ambiguous or ill-defined Results driven, attention to detail and follow-through, and ability to work efficiently at all levels within the organization and with partners Well-versed in defining roadmaps and delivering with teams that employ agile software development methodologies Analytical abilities to test hypotheses and sort through uncertain options to make compelling recommendations Ability to craft clear, compelling recommendations supported by strong analysis and business logic, and articulate them to the organization to gain support for recommendations Ability to lead issue resolution and mitigate risk on the product roadmap Experience working with other geographic locations and familiar with regional needs Understanding of web design and optimization, digital marketing technologies, digital events technologies (Rainfocus, Intellum, On), web content management systems (AEM), marketing data and analytics. Knowledge of Adobe’s Experience Cloud offering is a plus

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