Crumbl Cookies General Manager Crumbl Cookies

6 months ago

Morris Plains, United States Crumbl Cookies - Longbow Full time

Crumbl Cookies - General Manager

395 Mount Hope Ave Rockaway NJ 07866

Come be a part of the Crumbl Cookies expansion across New Jersey

Benefits and Compensation

  • Fun, energetic and upbeat atmosphere
  • Substantial opportunity for career growth (as Crumbl continues to grow in NJ and neighboring states)
  • Ongoing career/leadership development program with a path to future Franchise ownership
  • Competitive and transparent compensation plan
    • $84,000 (base salary + bonuses)
    • Health Insurance Reimbursement Program
    • Paid Time Off
    • Sick Time

Who are we looking for?

If you are an experienced leader, who excels at creating creating raving fans through customer service and operational excellence, then this opportunity is right for you. Crumbl Cookies is the fastest growing bakery in America, serving what is widely considered to be the best gourmet cookies in the world We are looking for the right additions to our leadership team, that can maintain the best-in-class products and customer service that Crumbl is known for, while also maintaining a work environment that our staff takes pride in being a part of.

Crumbl is a fun and upbeat atmosphere that requires responsible and talented leaders that thrive in running efficient store operations, engaging and inspiring staff, delivering world class service, creating raving fans, and maintaining incredible cookie quality. We accept nothing but the best from ourselves for our customers and our staff. This role's main responsibility is to consistently deliver remarkable experiences for each guest, all day, every day through a highly effective team. Crumbl leaders must treat those they work with, as well as guests, with great care, dignity, and respect.

Crumbl is rapidly opening new stores in multiple locations, and constantly developing and promoting talent, so there is tremendous opportunity to move up in the organization. A leadership role within the Crumbl family is a genuine career opportunity. Franchise owners put a heavy priority on providing best-in-class compensation for all leadership levels, as well as continuing to provide opportunities to grow and develop leadership skills. The rapid expansion of Crumbl Cookies in NJ will provide existing leaders with the opportunity to continue taking next steps in their careers, and may lead to future partnerships with the owners on future locations.


Essential Role FunctionsLeadership & Management | People Development | Operations | Raving Fans Service | Communication | Attention to Detail | Technology Implementation | Cleanliness & Tidiness
  • LEADERSHIP & MANAGEMENT: Lead the team in working together to accomplish various objectives and manage a variety of systems and processes to excel in meeting key performance indicators (KPIs) while building and developing the "Crumbl Culture".
  • PEOPLE DEVELOPMENT: Assist in developing Crumbl team members' skills and capabilities for their current roles, as well as roles they may grow into in the near future. This includes maintaining training standards and systems for newly hired staff, as well as ongoing coaching for all staff, to ensure proper procedures are maintained.
  • OPERATIONS: Support the general manager in a variety of Crumbl operational areas which include but not limited to: Inventory and supply, schedule management, quality control, adherence to policies and systems, facilities and equipment management, etc.
  • RAVING FANS SERVICE: Stay on top of customer reviews and make any necessary corrections to ensure a world class customer experience. Handle any complaints or customer issues with the upmost professionalism and ensure the reputation of the brand and store stays pristine.
  • STORE METRICS & NEW CUSTOMER AQUSITION: Stay keenly aware at all times of the key performance indicators (KPI's) that are measured and prioritized by Crumbl and the management team. Ensure that these targets are all met/exceeded. These KPI's include average ticket times for each order, average time spent out-of-stock of any menu items, and several other metrics scored by customers within the Crumbl customer app.
  • TECHNOLOGICAL APTITUDE: Confidently be able to use email, chat applications (slack, etc), apple products (point of sale ipads), shared spreadsheet programs (mainly google sheets), and several applications. We expect all leaders to either be familiar with these common applications, or be well versed enough in similar tools to be able to quickly learn and deploy these and several other leadership tools.
  • CLEANLINESS & TIDINESS: Always maintain a clean, orderly, and safe environment. All leaders are responsible for ensuring the lobby as well as all stations and baking equipment, are clean, sanitary and orderly beyond company and state requirements at all times.
  • FACILITIES & EQUIPMENT: Helps monitor safe use and movement in and around the facility and equipment. Make immediate corrections to any staff using any equipment in any way that could be unsafe or lead to equipment damage. Communicate promptly to management to initiate repairs if needed.

Role Qualifications

Character | Work-Ethic | Cultural Fit | Experience | Education | Commitment to People & Excellence
  • CHARACTER: Strong moral compass and the ability to manage a very large and diverse crew fairly. See the good in everyone while also firmly holding staff accountable.
  • WORK-ETHIC: Lead from the front. Our entire management team is actively involved in the operation of the store during each shift.
  • CULTURAL FIT: A high-energy team player that enjoys working with a leadership team, rather than needing to be "the boss". Willing to take constructive criticism.
  • EXPERIENCE: Preferably 1-2 years of leadership/management experience managing a large staff, including the management of other leaders.
  • EDUCATION: Formal education is a positive factor, but applicable experience will be prioritized over a degree or diploma.
  • COMMITMENT TO EXCELLENCE: Takes pride in delivering a best-in-class experience to customers and staff. Enjoys serving and adding value to others.



We believe InThe value of people
  • We treat our customers like gold, and recognize that their loyalty and passion for Crumbl Cookies is what drives the business.
  • We see the potential in every staff member, and strive to help them develop skills and habits that will help them throughout their entire life.
  • We treat each other with respect at all times, and ensure that we all work as a team to make the workplace a fun environment that we are all proud of.
Character, Values & Excellence
  • We have high integrity and character, which builds an unbreakable level of trust.
  • We are excellence driven, paying attention to every detail.
  • We pride ourselves on our teamwork and our ability to do more by working together.
Living Life, Inspiring, & Having Fun

Upon being hired, in order to ensure you are successful in the role of General Manager, a 30 day training period will take place to ensure you meet and exceed in the job requirements of a General Manager. This training period will involve shadowing other management, learning all system/policies/procedures and becoming personally proficient in all stations throughout the store, prior to managing any function/shift alone. Training compensation will be between $20 hour and upon completion of the 30 day training period, full General Manager compensation and benefits will begin.


"Do what you do so well that they want to see it again and bring their friends." - Walt Disney

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