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Assistant Director of Development, Direct Response Marketing, FAS

6 months ago

Cambridge, United States Harvard University Full time
Student Development Partner Program (SDP)Assists the Managing Director with overseeing the strategic direction of the Student Development Partner ProgramDevelops project calendar and corresponding audience segmentation plan ensuring alignment with the integrated DRM strategy and overall FAS fundraising prioritiesCreates project timelines with corresponding deliverables, identifying necessary SDP hours to accomplish projects, and tracking overall capacity to ensure SDPs are actively engaged throughout their available hours, this includes managing payrollOversees, recruits, and trains up to 15 SDPs (including up to 2 Leads) each year Provides coaching, mentoring, and performance feedback to all SDPsCoordinates and executes regular full-team and 1:1 SDP meetings and weekly team-Lead meetings to train, review performance, special appeal projects, scheduling, and updatesUses database and technology tools to manage the day-to-day operations of the SDP program. This currently requires fluency in the ThankView platform and in script development, video recording and editing, and closed captioning. It may reintroduce phone and add texting channels in the futureRemains “on call” by phone and email during calling shifts (phonathon currently paused), including evenings and weekends, to address extraordinary issues. Associate Director serves as back upAnalyzes data and produces reports from SDP outreach platforms, providing current and YOY program statistics and trends; regularly updates stakeholders on results and provides recommendationsManages the setup and deployment of ThankView campaigns Partners with Associate Director, Undergraduate and Recent Graduate Philanthropy on HCF-wide strategy for student involvement, Digital Content Strategist on integrating SDPs into social engagement, and gift officers on special donor outreach projectsIntegrated Direct Response Marketing ProgramWorks closely with the Managing Director and Associate Director to translate the overall integrated DRM strategy into an action plan each fiscal year with corresponding deliverables and deadlines for SDP and digital projectsServes as project manager for all DRM email appeals, overseeing the execution of the email appeal strategy, including tracking and assessing results; identifying trends and developing corresponding plans; and creating testing mechanisms to gather data to inform future strategy and directionCoordinates with Development Assistant on list pulls, training on process and serving as back up for general list pulls, and manages more complex list pulls and requests Coordinates with Assistant Director on special partner projects, providing guidance on digital best practice, performance insights, deployment timing, and supporting positive relationship with Email Strategy team Partners with Digital Content Strategist to develop and execute social media strategy, leveraging DRM appeal content and Student Development Partner storytelling to engage donors and prospectsAssists with monitoring “reply to” email accounts and replying to inquiries, proofing all projects before final approval, and as needed, sharing project examples upon deployment to Teams channelCultivates favorable working relationships and works closely with colleagues across Alumni Affairs and Development to accomplish annual goals—including but not limited to Operations/Business Intelligence, Development Communications, Student Employment Office, Alumni Development Services (ADS), Harvard University information Technology (HUIT), Harvard Alumni Association (HAA), Office of Major Gifts (OMG), Harvard College Fund team (HCF), and Donor Relations (FDR)