Audience Insights and Research Analyst

4 weeks ago

Plano, United States Digitas Full time

Overview

This role puts you at the heart of an innovative way of working within Publicis Groupe. Championed as one of the most exciting and forward-thinking pieces of business, you will be part of a pioneering team that works on one of our largest accounts. This team brings together the best Publicis Groupe's subject matter experts which offers a unique, multi-faceted exposure to a range of marketing issues and the ability to learn every day. It does require a fast thinking, highly collaborative, positive energy, but will be very rewarding for the right person.

The Audience Insights and Research Analyst helps support media strategy, activation, consumer research, and measurement teams using research, data, and analytics techniques to answer client business questions and establish/implement best practices. The Analyst is a creative thinker, always in search of both the numbers and the ‘why’ behind the numbers.

Primary Job Responsibilities:

Contribute to delivering insightful research and data to inform the client's communication strategy

Develop target audience profiles using mix of syndicated and client data and build alignment of target audiences between client segmentation work, strategic media targets, and addressable targeting Assist in providing always-on competitive analysis including recurring reports as well as ad hoc analyses using a range of competitive monitoring approaches covering media spending, creative launches, social activities, industry, business, and product news Support client measurement and analytics work including coordinating data collection and supporting interpretation & application of the results Leverage agency and third-party tools to define category, consumer, brand, and competitive landscapes Investigate future proofing strategies across the marketing technology landscape including evaluating vendors and developing supporting materials

Contribute to day-to-day research efforts while contributing to larger cross-brand learning roadmaps

Support measurement execution focused on ad/media effectiveness and brand health Constantly informed on evolving media landscape, including research and emerging trends to provide insight to both media planning team and clients Build knowledge of the agency’s systems and data providers and learn how to use data and analytic techniques to help answer client questions Help to manage research vendor exploration in efforts of expanding current data provider set by setting up meetings and vetting capabilities

Contribute to integration of audience research and activation

Translate market research into addressable targeting signals and strategies for campaigns Build expertise first, second and third party data activation for consumer targeting

Qualifications

We’re looking for strong, impactful work experience, which typically includes:

Excellent organization and communication skills, both written and verbal Ability to work both independently and collaboratively Familiarity with syndicated and customer data sources Demonstrate critical thinking and problem solving abilities Self-motivated, willing and able to learn in a fast-paced environment

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