Strategic Management Lead

2 months ago

Parkersburg, United States WesBanco Bank, Inc. Full time

Requirements

Bachelor’s Degree with a minimum of 10 years of retail banking, financial services, product management or equivalent combination of education and experience required.

Job Description


SUMMARY:

As the Strategic Management Lead – Deposit Product & Pricing, you will be responsible for the analysis and development of long-term strategy for Deposit Products and pricing across WesBanco. Leveraging data and insights, you will be responsible for driving business and financial results through the selection, design, development and promotion of products grounded in a differentiated product experience.

You will also be responsible for managing all Deposit Product initiatives to achieve sales and profitability goals. Leveraging data and insights, your primary focus is to analyze, evaluate and grow product performance for deposit accounts with the ability to periodically work on broader initiatives as assigned. You will have the opportunity to deepen your expertise in product strategy, aid in the enhancements of product development, and contribute to the Banks overall strategic objectives, profitability, and growth.

In this role, you must possess strong business acumen, analytical mindset and strong short-term and long-term planning capabilities to ensure an integrated customer experience across multiple channels. You will partner closely with Executive Leadership, Marketing, Risk and Operations teams to collaborate and deploy recommendations.

CUSTOMER SERVICE SKILLS:

Willingness to provide a level of service which will clearly differentiate us from our competitors.

INTERPERSONAL SKILLS:

Professional demeanor in appearance, interpersonal relations, work ethic and attitude.

Possess clear, concise, effective written and oral communication skills to effectively express thoughts, ideas and concepts to management, bank employees and bank customers in a collaborative and solutions oriented manner.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Researches and evaluates product performance, identifying enhancements to address customer needs while improving performance in the market.

Monitors and reports on key performance metrics including financials, internal/external customer feedback trends to establish product roadmaps and makes strategic and tactical recommendations.

Partners with sales teams, marketing and operations to drive adoption initiatives and growth. Oversees strategy, creates product roadmaps with short and long-term focus.

Crafts product roadmaps to build new products, enhances existing products or improves performance.

Oversees the successful design, development and marketing of new and existing deposit products and services.

Partners with digital teams to ensure roadmap alignment of features across product set.

Maintains a thorough understanding of competitive intelligence as well as understanding of regulatory environment to ensure that products, pricing and promotions to comply with all applicable laws and procedures.

Conducts analysis to identify opportunities to increase product usage and size of portfolio.

Manages and escalates customer issues as appropriate.

OTHER REQUIREMENTS:

Banking is a highly regulated industry and you will be expected to acquire and maintain a proficiency in the Bank's policies and procedures, and adhere to all laws, rules and regulations that are applicable to your conduct and the work you will be performing. You will also be expected to complete all assigned compliance training in a timely manner.

Ability to interact effectively across all levels of the organization, including senior management, the branch network, other departments and vendors.

Demonstrated ability to manage multiple priorities and effectively meet critical deadlines under difficult time restraints.

Strong organizational and prioritization skills.

Team player with a positive outlook.

Excellent analytical, problem-solving and decision making skills.

Advance proficiency in Word, PowerPoint, Excel and Outlook.

Previous experience in Qlik, Tableau, or similar data visualization system.

Ability to learn other banking systems.

Ability to effectively use technological resources for meetings, coaching and training.

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