Digital Communications Specialist, MCS- Duke Alumni Engagement an

3 months ago

Durham, United States Duke Health Full time

Digital Communications Specialist, MCS- Duke Alumni Engagement an

Work Arrangement: Requisition Number: 244403 Regular or Temporary: Regular Location:

Durham, NC, US, 27710

Personnel Area: CENTRAL ADMIN MANAGEMENT CTR Date: Jun 28, 2024

Digital Communications Specialist, MCS-Duke Alumni Engagement and Development (AED)

Are you passionate about leveraging digital platforms to engage and inspire? An exciting opportunity awaits as we seek a dynamic Digital Communications Specialist to join our team. In this role, you'll be at the forefront of shaping our e-communications presence and helping us foster meaningful connections with our alumni, donor, and community. If you're driven by innovation, collaboration, and the power of effective communication, we invite you to bring your talents to our team and make a lasting impact. Read the details below and apply now to be part of our journey towards excellence in e-communications

Occupational Summary

The Digital Communications Specialist performs work in support of Alumni Engagement (AED) and Development digital communications initiatives, programs, and projects, including newsletters, event invitations, announcements, fundraising solicitations, and engagement campaigns, to name a few. This individual performs hands-on work including quality assurance, final assembly, automation technology overlay, scheduling, and timely delivery of a wide variety of email and SMS/text message formats. The work is performed in close collaboration with Marketing, Communications and Stewardship (MCS) e-communications colleagues to organize projects, to establish priorities, and to execute initiatives, in coordination with overall MCS e-communications priorities.

The ideal candidate will possess a digital marketing background with proven practical experience in assembling professional email communications, organizing recipient lists and related data, and ensuring high quality e-communications are delivered on an ongoing basis. They should be capable of performing in a highly collaborative, fast-paced, team environment.

This position reports to the Executive Director of Marketing and Communications.

Work Performed

Organize and execute day-to-day activities related to e-communications projects and initiatives in discrete account teams

Adhere to high-quality, industry standards-based e-communications across all work. Execute scheduling, technology insertions, and delivery of e-communications according to established guidelines. Coordinate efforts with overall MCS e-communications plans. Collaborate with partners to obtain, to organize, and to utilize audience and recipient data. Employ and maintain e-communications technologies such as automation, variable content, response aggregation, data tracking across all work performed. Use project management, approval workflows, and comprehensive planning methods.

Maintain, streamline, and enhance-communications processes.

Identify opportunities for e-communications improvements within account teams. Collaborate with MCS digital team colleagues to formulate plans and develop tactics regarding e-communications work. Discover best practices and continuous enhancements to builds, deployment and delivery of e-communications across all digital channels. Stay abreast of field knowledge, including new digital methods, remarketing techniques, etc.


Collaborate with and support Marketing, Communications and Stewardship colleagues and serve as an active member of MCS account teams and the MCS digital team.

Collaborate with Assistant Director Digital Communications and e-communications colleagues to coordinate e-communications work of partner teams. Contribute to MCS documentation and training regarding e-communications practices and processes. Ensure work adheres to industry-standard parameters and with best practice approaches. Collaborate in creation of MCS metrics and adhere to best practices. As a member of the digital team, assist in executing cross-channel initiatives, as needed.

Preferred Skills

Strong knowledge of e-communications creation, delivery, and monitoring systems  Extensive knowledge of modern HTML and applicable design skills as they relate to design, construction, and delivery of electronic communications.  Understanding of data acquisition techniques as they relate to e-communications channels. Facility with standard graphic design and digital production applications  Ability to organize work within a project management system. Ability to set schedules and manage deadlines effectively.  Ability to work flexibly and collaboratively.  Ability to keep pace with changing digital landscape.  Fluency in both Macintosh and Microsoft Windows environments  Careful attention to detail  Knowledge of educational fundraising, higher education issues, research universities, and Duke University a plus

Behavioral Competencies

Attention to Detail Planning, Prioritizing and Multitasking Collaborating with Others Expresses Ideas Orally and in Writing Shares Knowledge

Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.

Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.

Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.


Nearest Major Market: Durham
Nearest Secondary Market: Raleigh

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