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Product Marketing Manager, Social Advertising, Social Marketing
4 months ago
To be successful in this role you will need to both see the big picture and execute rapidly. You will understand both the art and science of online marketing and have proven experience setting up structured marketing tests and analyzing results for actionable insights. You will have proven success in driving substantial results, ideally in B2C branding, customer acquisition, lead generation and/or revenue generation, specifically utilizing large scale advertising programs. You will be comfortable working with complex challenges, appreciate white space and autonomy, and understand the value of a rapid test and learn approach. You will be savvy about how to leverage large data sets to create sophisticated advertising programs. You’ll have a global mindset, and be equally comfortable working with marketers, product managers, engineers, and teams ranging from finance to analytics.
We are open to hiring candidates to work out of one of the following locations:
Seattle, WA, USA
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using data and metrics to drive improvements
- Experience managing external partners to develop marketing programs
- Experience owning and driving large-scale cross-functional programs
PREFERRED QUALIFICATIONS
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion- Experience managing and measuring marketing performance in various channels