Architectural Digest, Commerce Director
3 weeks ago
Job Description
Location:
New York, NYArchitectural Digest, Commerce Director
Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video and social platforms. The company’s portfolio includes many of the world’s most respected and influential media properties including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Condé Nast Traveler/Traveller, Allure, AD, Bon Appétit and Wired, among others.
Commerce Director, Architectural Digest is a key role in the Commerce organization, reporting to the Portfolio 1 Commerce, VP (responsible for Vogue, GQ, AD, Conde Nast Traveller and Allure). This individual is responsible for developing the editorial-led commerce strategy for AD and sub-brand Clever. This role is critical in translating the editorial point-of-view and expert guidance AD provides their discerning audience, into an inspiring commerce proposition. The role will lead a dedicated team of editors and producers, with an extensive cross-functional network including editorial, product, marketing and data analytics to deliver against revenue and profit objectives.
Primary responsibilities include:
Develop a commerce proposition that establishes AD as a interiors shopping destination in the minds of our audience, with a differentiated positioning that is adds value to the AD brand overall
Contribute to the voice and visual identity of all AD affiliate content, working closely with the editor
Collaborate with the AD Editor-in-Chief and the wider AD editorial team to ensure all content and recommendations reflect brand voice and standards
Oversee the content distribution strategy, with a solid understanding across organic search, newsletter, social media, paid campaigns and events
Business owner for affiliate and partnership revenue
Deliver growth targets through the implementation of a long-term strategic plans, as well as reacting to tactical opportunities and trade performance
Support the Portfolio 1 Commerce Director to proactively manage weekly trade
Identify and deliver a sustainable commerce partnership strategy
Team leadership and career development of the content and production teams to develop a best-in-class multi-skilled commerce team that successfully blends creativity with business insights
Collaborate with the product team and other CN titles to develop the commerce platform, user experience and performance metrics
Profit management including revenue and personnel costs
Other duties as assigned
Key relationships will include:
SVP Commerce
Editors-in-Chief.
VP and GM of Continuity business.
Digital Directors.
Senior Manager Content Operations, Manager Merchandising, Manager Partnerships, Director of Special Projects.
Consumer Marketing Marketing Operations and Finance teams.
Audience Development and SEO.
Product Management and Data Management organizations.
Desired Skills and Qualifications:
Deep understanding of the interior & design industry, including editorial, brands and retail
7+ years experience in building an ecommerce or affiliate commerce business
Merchandising experience preferred
Proven vendor/partner relationship management with commercial viewpoint
Entrepreneurial mindset with experience in managing and coaching a small team
Comfortable with revenue forecasting and planning
Base Salary Range : $110k-$140k
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