Director of E-Commerce, Lands' End Outfitters

5 days ago

New York, United States Lands' End Full time

At Lands’ End, we are on a mission to create a more comfortable world. We care about our employees, our community, and our planet. People are the heart of our company, and our doors are open to everyone. We are committed to creating a welcoming, safe, and inclusive environment for all. Our strength in work and life comes from the combination of our experiences, backgrounds, and talents. It's what we do as people that makes Lands’ End a great place to work.

Lands’ End is a leading industry company specializing in uniform services. With a strong presence in the B2B market, we have been delivering high-quality solutions to our clients for 30+ years. Our commitment to innovation and customer satisfaction has propelled us to the forefront of our industry, and we are now seeking a dynamic and experienced Director of E-Commerce to lead our digital sales strategy.

As the Director of E-Commerce, you will be responsible for developing and executing our online sales strategy and lead generation to enhance our digital presence in the B2B and B2B2C marketplaces. You will oversee all aspects of our e-commerce operations, including website management, which includes both a public website and customized customer specific websites (storefronts).

Develop and implement a comprehensive e-commerce strategy aligned with the company's overall business objectives. Lead the planning and execution of online customer acquisition campaigns, driving sales campaigns, as well providing a user experience that illustrates our solutions that unite and enhance our customer’s brand through our offerings. Manage the day-to-day operations of our e-commerce platform, ensuring seamless functionality, user experience, and performance optimization. Collaborate with cross-functional teams, including marketing, sales, IT, and product management, to align e-commerce initiatives with broader business goals. Analyze key performance metrics, such as lead generation metrics, traffic, conversion rates, average order value, and customer lifetime value, to identify opportunities for improvement and growth. Stay informed about industry trends, emerging technologies, and competitor activities to maintain a competitive edge in the market. Lead a team of e-commerce professionals, providing guidance, mentorship, and support to drive individual and collective success.

Qualifications

Bachelor's degree in business, marketing, e-commerce, or a related field; MBA or advanced degree preferred. 5+ years of experience in e-commerce management, preferably in a B2B environment. Proven track record of driving revenue growth and achieving sales targets through e-commerce channels. Strong understanding of e-commerce best practices, digital marketing strategies, and online sales techniques. Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven decisions. Experience with e-commerce platforms (e.g. Hybris (SAP), Salesforce) and related tools (e.g., Google Analytics, etc.). Exceptional leadership and communication skills, with the ability to inspire and motivate teams to achieve common goals. Strategic mindset with the ability to think creatively and solve complex problems in a fast-paced environment.

 The ideal candidate will possess the following performance and personal competencies required for the position.

Strategic Business Partner

Acts in advance of the market to ensure the company is positioned for the future. Provides clear and concise feedback relative to local needs to ensure the company can achieve ambitious growth targets. Anticipates future business opportunities or problems and develops strategies to address them. Grasps complexities of the business and seizes opportunities for productivity improvement not identified by others.

Performance Orientation / Proven Track Record

Possesses an extensive and distinctive record of delivery. Capable of executing short-term (tactical) and long term (strategic) plans. Sets and achieves ambitious targets for their area of responsibility. Credibility earned through delivering results in a hands-on manner. Able to translate strategy into practical action.

Leading / Team Builder / Change Agent

Communicates a vision that gives direct reports direction and focuses their efforts. Brings a strong change management experience which demonstrates the ability to take a holistic viewpoint i.e., people, process and technology. Delegates/gives significant responsibilities to team members and holds them accountable. Actively attends to morale and culture. Makes talent decisions, exits and moves people as needed. Strong track record of developing talent to ensure proper leadership is in place to drive innovation.

Collaborative / Influencer / Relationships Builder

Articulate leader who exhibits strong communication skills accompanied by the ability to influence both directly and indirectly and build consensus throughout the business. Builds strong rapport and credibility with key stakeholders. Track record of strategic, business-oriented thinking and partnership and effective execution of same. Well-developed interpersonal skills that combine both IQ and EQ.

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