Paid Social Manager

2 weeks ago

Cleveland, United States D.Luxury Brands Full time

Paid Social Manager

Position: Full-time (Remote)

Reports to: Director of Paid Media

About d.Luxury

We are killing it - growing quickly, having fun, and building a category-defining business. We're in the business of building and scaling businesses. As operators and investors, we empower entrepreneurs to unlock their company's true potential. Based in Los Angeles, d.Luxury is an explosive strategic consulting firm and is scaling rapidly. Our vision is to disrupt the traditional “agency” model through modern & sophisticated strategic advisory, fundraising, and high caliber service-based marketing support, plus a killer brand. The team consists of experts in Marketing, Creative, Technology, Social Media, and Supply Chain. We are looking for awesome people to join our rapidly growing team.

BROAD FUNCTION: We are looking for an experienced and results-oriented paid media manager with deep expertise across Paid Socia (Meta, Tik Tok, Pinterest)l to execute a best-in-class acquisition strategy for d.Luxury. This includes leading audience and messaging strategies, managing media budgets, forecasting channel efficiency, partnering with cross-functional leaders, and driving growth by efficiently scaling paid social media through testing and optimization. The role will oversee ongoing ROI and ROAS performance metrics and real-time optimization of spend.

The ideal candidate is a passionate paid media expert with a track record of achieving impressive results. Success in this role requires strong stakeholder skills, an interest in constantly pushing the boundaries of paid social, and the ability to inspire brands.

What You'll Be Doing At D. Luxury

  • Execute the overall paid social media buying acquisition strategy, including planning (audience  mix and messaging strategy), execution, and measurement of campaigns all in line with the business objectives.
  • Partner with our internal teams to find areas of opportunity to continuously improve acquisition, ultimately increasing brand awareness, highly-qualified traffic to the websites, retention, and better CAC and LTV. 
  • Uncover deep understanding of consumer audiences, identify what consumers are engaging with or searching for and present actionable recommendations based upon those consumer intent insights.
  • Actively execute A/B experimentation, learning, and appropriate risk-taking to raise the campaign performance bar.
  • Guide investment, maintain communication, and develop strategic partnerships with key stakeholders, both internally and externally.
  • Perform relentless investigation and monitoring of all media spend daily across the client ecosystem to identify opportunities and troubleshoot performance issues.
  • Define Main KPIs, create and review tracking reports and discuss ongoing optimization opportunities in weekly meetings. Synthesize data, analyze results, and optimize key findings to achieve business goals & objectives.
  • Manage the budget forecast and phasing of spends through the year based on the calendar of activities.
  • Support new client auditing with business development across paid media channels

Qualifications:

  • Bachelor's degree (Communications, Marketing, Media or related field preferred).
  • Minimum of 4 years of experience in paid social media planning and execution.
  • Expert understanding of Meta, Tik Tok, and Pinterst Ads marketing channels and tools
  • Experience in Google Analytics and any other analytics tools
  • Advanced customer-centric analytical skills and substantial problem-solving ability with a strategic focus on impacting ROI and ROAS aligned with CAC and LTV.
  • Multi-functional project management and strategy development skills; ability to manage deliverables - and to coordinate, collaborate, and demonstrate results.
  • Excellent communication, story-telling, and presentation skills to frame complex concepts to facilitate discussion and deeper levels of understanding across departments.
  • The capability to execute rapidly and successfully in an unstructured environment.
  • Paid Social: hands-on management of social campaigns in Facebook Ads Manager, regularly updating to achieve sales and kpi targets.

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