Senior Marketing Communications Director
2 months ago
Overview
As we celebrate our Centennial year, we invite you to join us in shaping the next century of impact Be a relentless force for a world of longer, healthier lives as we remain devoted to a future of health and hope for everyone, everywhere. At the American Heart Association, your contribution matters, and so does your career.
We’re hiring a Senior Marketing Communications Director in Houston, TX.
The Sr. Director will be responsible for the overall communications strategies and marketing programs and events for Greater Houston. This position also supervises marketing communications staff and is responsible for the development and implementation of communications programs supporting strategic priorities set by the Senior Vice President / Executive Director (SVP/ED) of the Greater Houston market.
This is an office-based position that offers a hybrid schedule. The office is located in Houston, TX.
The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.
#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn , Instagram , Facebook , X (formerly Twitter) , and at heart.jobs.
Responsibilities
Some of the responsibilities include:
Works with SVP/ED of Greater Houston to create vision and direction for market communications strategic plan. Supervises overall planning for the communications function. Leads communications staff in the development of effective communications plans for key initiatives.
Responsible for activities in the functional areas of local and regional-level implementation of cause marketing initiatives, media relations, public relations, media advocacy, sensitive information and issues, and crisis management and, where applicable, advertising targeting the public.
Handles the Association’s response to internal and external crises and sensitive issues.
Responsible for developing and maintaining strong media relationships and partnerships.
Is responsible for the implementation of local marketing and public relations campaigns.
Works with local staff to assure knowledge of and adherence to branding guidelines and manages the Association’s master brand and cause sub-brands to ensure successful implementation across the region.
Partners with market leadership to fully integrate and localize each cause for the region.
Works with market leadership to lead staff in the development of effective communications and marketing plans for local events (luncheons, galas, walks, etc.). Leads marketing, communications staff to implement initiatives.
Assures integration of interpersonal focus and key messages across all communications, marketing, and event activities, including public and media relations, advertising, and media advocacy.
Protects and enhances the Association’s image and leads the organization in generating greater passion for the mission.
Coaches and leads staff with diverse functions/skills. Management includes developing integrated goals and performance standards; coaching and counseling staff; interviewing, hiring, and training staff; evaluating staff performance, and empowering team members to lead and champion the Association initiatives.
Want to move your resume to the top so that you can become a “Relentless force for a world of longer, healthier lives?” Here are some of the requirements:
Qualifications
5 years of experience in communications, public relations, marketing, journalism, and event management.
3 years of experience in a management capacity.
Experience applying the principles and practices of marketing and communications planning and consulting.
Knowledge of news media operations, journalism, and events management.
Thorough understanding of marketing and mass communications principles and an ability to develop and implement sophisticated marketing and communications strategies.
Experience developing market and local strategies that support national strategies.
Exceptional oral and written communications skills. Specialized experience in speech writing, general business writing, and writing and editing for both print and broadcast media.
Experience in crisis and issues management.
Expertise in advertising, branding, and marketing of concepts.
Demonstrated strategic planning and budgeting experience.
Ability to travel occasionally.
Ability to recruit, organize, media train and lead volunteers and to delegate and accomplish goals through volunteers.
Knowledge of media and communications principles, ethics, practices, and techniques, including technical requirements.
Proficient in Microsoft Office including Excel, Outlook, PowerPoint and Word.
Here are some of the preferred experience skills we are seeking:
Bachelor’s degree.
Understanding the role of communications in the federal, state, and local legislative process.
Experience marketing a cause in addition to a product or service.
Knowledge of voluntary health organizations or nonprofit organizations.
Compensation & Benefits
Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.
Performance and Recognition – You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.
Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.
The American Heart Association’s 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.
At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. We're committed to ensuring our workforce, workplace culture and mission have a shared impact across a diverse set of backgrounds.
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