Sales & Marketing | Director of Public Relations

5 days ago

Miami Beach, United States Fontainebleau Miami Beach Full time

Overview

"IF YOU CREATE THE STAGE SETTING AND IT IS GRAND, EVERYONE WHO ENTERS WILL PLAY THEIR PART." 
- Morris Lapidus 

A spectacular blend of Golden Era glamour and modern luxury, Fontainebleau today reinvents the original vision of legendary architect Morris Lapidus - a stage where everyone plays their unique part. At Fontainebleau, striking design, contemporary art, music, fashion and technology merge into a vibrant new kind of guest experience. Guests are invited to enter a world where they are free to play, shop, dine, spa, meet or simply relax - however they define a perfect day. Situated on oceanfront Collins Avenue in the heart of Millionaire's Row, Fontainebleau Miami Beach is one of the most historically and architecturally significant hotels on Miami Beach. Opened in 1954 and designed by Morris Lapidus, it was the most luxurious hotel on Miami Beach, and is thought to be the most significant building of Lapidus' career.

Responsibilities

The Director of Public Relations is responsible for helping to create a sustainable competitive advantage by effectively reaching key audiences with carefully crafted messaging that positively shapes attitudes, perceptions, reputation and actions towards the resort. This position is accountable for defining, leading and executing critical aspects of Public Relations, messaging strategy, state and local government relations, as well as crisis communications with the support of the PR agencies. The position works closely with key internal and external clients and business partners to execute this work. The Director of Public Relations also serves as the "voice” of Fontainebleau Miami Beach and is tasked with favorably shaping and managing the marketplace dialogue, while concurrently building strong and value-added top media relationships. Role and responsibilities to evolve based on business needs.

The Director of Public Relations helps oversee and manages the food and beverage strategist to create relevant programming and external public relations agencies (Carma, Food & Beverage, and Amy Rosetti, FBDEV PR Agency). The position is responsible for the tactical execution of major strategic events, initiatives, and programs on property.

Examples of Duties, includes but is not limited to the following : 

DEVELOP ONGOING PUBLIC RELATIONS STRATEGIC/TACTICAL PLANS 40%

Leverage results and Public Relations learning’s year-over-year to provide objectives and set direction for the PR agencies in the development of ongoing PR and messaging plansEvaluate and optimize PR agency plans to form a cohesive, integrated strategy for Fontainebleau, while making changes throughout the year as opportunities unfoldOversee/participate in plan execution with a keen focus on driving results and constantly looking for overall resort opportunitiesProvide formal agency performance review annually, as well as ongoing feedback that is timely and constructiveConceptualize and create new programming for resort revenue generating outlets through fresh and innovative ideas.Manage resort-wide and partner program launches throughout the course of the yearManage critical PR aspects of Fontainebleau Miami Beach which include:Oversight of PR agency strategies and activitiesMedia conferences Special eventsManaging media relationsAdding value to launch events and determining ROIAnalysis and formal presentation of PR efforts to senior leadership, as neededEvaluate return on investments

OVERSEE DAY-TO-DAY PR OPERATIONS 55%

Ensure that routine tasks are executed with excellence, on time and within budget, including: Build and maintain the media contact sheet Respond to general media queries promptlyLeverage queries to increase brand awareness and equityAdvise senior leadership on best approach for handling issuesMonitor and distribute media coverage internallyLead media training for executives and orchestrate public speaking opportunitiesManage the media library (media kits, images, content)Develop content for print, broadcast and electronic media productionContinue to build relationships with various departments to maximize key objectives

MANAGE STATE AND LOCAL GOVERNMENT RELATIONS 5%

Conduct an assessment of both industry and government issues; craft and activate a strategy to proactively address challenges while keeping senior management informedSecure crisis-management resources where appropriateBuild strong relationships with industry and government officials to position resort on the forefront of future programming, by working with Greater Miami Convention & Visitors Bureau (GMCVB)Establish as an expert to participate and lead local travel industry committees

PERFORMANCE MEASURES

Contribute to improved financial performance via various measurable PR efforts (Yield, Revenue, EBITDA)Generate significant growth year-over-year in awareness, preference, trial and key initiatives for the brandGrow year-over-year in earned media placements/mentions across all planned communication channelsMaintain a positive working relationship with key internal and external clientsGenerate significant audience and engagement growth across all social channelsImprovement of customer response rates and satisfaction via social media

CRITICAL OPERATING RELATIONSHIPS

President & COOVP of Operations, RoomsVP of Operations, Food & BeverageVP of Culinary OperationsVP of Sales & MarketingExecutive Board/Advisory Team

Qualifications

Strong writing and communication skills Technology-driven with ability to assimilate new software systems quickly Effective leadership, supervisory management Well-organized and demonstrates strong problem-solving skills Ability to work in a high-paced work environment, handling multiple initiatives and tasks simultaneously Ability to adapt to trends and incorporate AI technology Proficiency in Microsoft Office products Proficiency in Adobe Suite products Robust media relationships that help gain publicity for the resort Bachelor’s degree in public relations, marketing, hospitality or combination of relevant education and experience. 5-7 years of public relations experience with lifestyle brands, hospitality preferred.

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