Brand Manager
2 weeks ago
Position Overview:
As the Brand Manager you will be responsible for developing and executing marketing strategies to strengthen our brand presence and drive customer engagement. With a focus on creativity and innovation, you will lead initiatives to enhance brand awareness, drive sales, and foster customer loyalty across various channels.
Responsibilities:
Brand Strategy Development:
- Develop comprehensive brand strategies aligned with the company's overall objectives and target audience.
- Conduct market research and analysis to identify brand opportunities and consumer insights.
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Marketing Campaign Management:
- Plan, execute, and oversee marketing campaigns across multiple channels, including digital, social media, and traditional advertising.
- Collaborate with internal teams and external agencies to ensure campaign effectiveness and alignment with brand messaging.
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Brand Messaging and Positioning:
- Define and refine brand messaging and positioning to resonate with target audiences.
- Maintain brand consistency across all communication channels and touchpoints.
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Product Launches and Promotions:
- Lead product launch strategies and promotional campaigns to drive awareness and sales.
- Monitor and analyze campaign performance to optimize results and ROI.
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Creative Content Development:
- Oversee the creation of compelling marketing collateral, including advertising materials, digital content, and promotional assets.
- Ensure content reflects brand values and resonates with target audiences.
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Brand Partnerships and Collaborations:
- Identify and cultivate strategic partnerships and collaborations to enhance brand visibility and reach.
- Negotiate and manage partnerships to maximize mutual benefits and brand exposure.
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Customer Engagement and Loyalty Programs:
- Develop and implement customer engagement initiatives and loyalty programs to drive repeat business and customer retention.
- Analyze customer data and feedback to identify opportunities for improvement and innovation.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
- 5+ of experience in brand management or marketing, preferably in the restaurant or hospitality industry.
- Strong understanding of marketing principles and techniques, with a focus on brand strategy and positioning.
- Excellent communication, presentation, and interpersonal skills.
- Creative thinker with a passion for innovation and staying ahead of industry trends.
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