Senior Brand Marketing Manager

3 weeks ago


Dallas, United States LHH Full time

LHH is actively seeking individuals with 8+ years of relevant marketing experience to join our client's team in on-site in Dallas, TX As the Senior Brand Marketing Manager responsibilities include developing brand strategy, conducting market analysis, planning and executing marketing campaigns, ensuring consistent brand messaging, collaborating with cross-functional teams, and innovating brand strategy.

Requirements:

  • 8+ years of relevant marketing experience
  • 5+ years in B2B product marketing - SaaS experience is preferred
  • Channel marketing expertise
  • A track record of successful product launches, and expertise in product marketing tactics

Responsibilities:

  • Lead the creation of brand campaigns and go-to-market strategies, covering positioning, messaging, and target audience identification.
  • Monitor consumer, market, and cultural trends to seize opportunities for resonant brand work and audience engagement.
  • Direct the planning, execution, and optimization of marketing campaigns, spanning creative development, launch, tracking, and analysis across diverse channels to boost brand visibility, engagement, and sales.
  • Craft compelling brand messaging, ensuring consistency across all marketing materials, from advertising to social media.
  • Work closely with sales, business development, and customer experience teams to align and support brand initiatives.
  • Continuously innovate and adjust brand strategy and product offerings to stay relevant amidst changing market dynamics and consumer trends.


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