Product Marketing Manager

4 weeks ago

Irvine, United States Finfare Inc. Full time
About Finfare

Finfare is dedicated to empowering SMBs, by providing the ultimate expense management solution for growing businesses seeking to streamline their financial operations and maximize cash back rewards. Finfare offers easy expense tracking, personalized spend controls, seamless accounting integration, powerful analytics, and reliable charge card services. Our cardholders can tap into our vast network of reward program publishers and card-linked merchant offers, ensuring even bigger cash back rewards for their business.

We are always working on redefining the boundaries of digital financial services and aim to stay one step ahead in the ever-evolving fintech landscape.

About the Role

We are seeking a highly motivated and strategic Product Marketing Manager to join our growing team. The ideal candidate will play a pivotal role in shaping, executing, and refining our go-to-market plans for our expanding product portfolio. Collaborating closely with our Product team, you will drive market research, product positioning, messaging, pricing, and channel strategy. We are seeking a seasoned professional who can provide thought leadership, foster cross-functional collaboration, and be an individual contributor as needed.

Responsibilities
  • Lead, develop, and execute go-to-market strategies that drive the success of our various new products in new markets.
  • Collaborate closely with the Product, Marketing, Sales, and Customer Success teams to shape go-to-market plans, including market research, product positioning, consumer research, sizing up the opportunity, messaging, pricing, and channel strategy.
  • Work with various stakeholders to bridge the gap between product and marketing, ensuring
    alignment and effective communication by being a subject matter expert on technical product
    documentation.
  • Refine our product positioning through competitive analysis and develop a comprehensive GTM strategy to align products with their ideal targeted audiences.
  • Strong skill sets in technical writing and full product life cycle management.
  • Support product launches with effective communication, product content creation, and
    enablement for cross-functional teams.
  • Lead content creation, market research, and cross-functional enablement to ensure the product's value proposition is effectively communicated.
  • Content Development: Create high-quality marketing collateral, including sales enablement materials, website content, product presentations, and case studies to effectively communicate product benefits and features
  • Develop and maintain a product content library and support sales teams with product-related
    materials.
  • Other duties as assigned.
Qualifications and Requirements
  • 5+ years of experience in product marketing, a strong background in SaaS fintech B2B products is strongly preferred.
  • Start-up experience is strongly preferred.
  • Excellent written and verbal communication skills - specifically strong technical writing skills closing the gap between Product, Marketing, other cross-functional departments, consumers, and businesses.
  • A data-driven mindset, with proficiency in marketing technology tools and full cycle end-to-end product lifecycle.
  • Familiarity with fintech, SaaS/BaaS industries, and the ability to navigate complex stakeholder environments.
Bonus Points
  • MBA (preferred but not mandatory).
Compensation

The salary range for this position is $90k-$130k+ (depending on experience).

Benefits at Finfare
  • Competitive health, vision, and dental benefits (covering 100% premium for employee and all dependent(s))
  • Unlimited PTO
  • 401K (with employer matching)
  • Catered lunches 3+ times a week
  • Health and wellness reimbursement
  • Parental leave
  • Employee stock purchase plan (if applicable)
  • Work sponsorship (if applicable)
  • Other employee perks

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