Director Sales-DOOH
Found in: Lensa US P 2 C2 - 7 days ago
LG's Mission is to be #1 by creating a better life for our customers. At LG we make products and services that make lives better, easier and happier through increased functionality and fun. Put simply, we offer the latest innovations to make Life Good As a global leader, we strive for greatness not only in the products we make but in our people. That is why we are currently seeking the newest innovator to join our dynamic team
At LG Business Solutions, we believe in being innovative while servicing the needs of our customers. We are currently seeking a Director of Sales - DOOH (Digital Out-of-Home) to join our dynamic team as part of our dedicated Sales Team
This is a remote positio n we prefer that you are near a major airport for travel purposes.
What We Can Offer You
Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach
What You Will Do
As the Sales Director, you will be leading our initiative into the rapidly evolving sector of Digital Out-of-Home (DOOH) advertising and Ad-tech solutions. This role calls for a seasoned professional with a strong background in digital advertising sales, particularly experienced in direct and programmatic DOOH. Your key responsibilities will include setting strategic directions, driving go-to-market operations, managing critical client relationships, and leading both direct and cross-functional teams to achieve high growth results, establishing LG as a leader in the digital advertising landscape.
Principal Duties & Responsibilities
Strategy Development: Play a key role in setting business priorities for sales, product development, and operations. Collaborate with peer leaders to define the roadmap for the new DOOH business.
Sales Development & Account Management: Act as a player/coach to scale up the DOOH ads business by expanding sales and service organization. Engage actively with prospects to gather feedback while selling DOOH offerings and leading negotiations to close deals effectively.
Marketplace Development: Lead go-to-market efforts for acquiring DOOH ad supply and monetizing programmatic ads; develop partnerships in both supply and demand sides. Identify new business opportunities in the market.
Client Relations & Product Support: Build and maintain strong relationships with key clients, agencies, and media buyers. Collaborate internally to develop customized pDOOH advertising solutions that meet client objectives while achieving revenue targets.
Market Analysis & Feedback: Stay updated on industry trends, emerging technologies, and competitive landscape in the DOOH market. Analyze market data/customer feedback to identify areas of growth or improvement in product offerings or sales strategies.
Cross-Functional Management: Bridge gaps between various teams including Hardware, Ads Product, BD, Legal Operations and HQ departments; ensure smooth communication across functions.
External Market Evangelism: Attend industry events/conferences representing our brand in the DOOH space.
To be successful, you will need
Bachelor's degree in business, marketing, engineering, or a related field ; MBA preferred.
Minimum of 10 years of experience in B2B sales within the digital advertising industry is required; at least 3-5 years of that should be specifically in programmatic advertising or DOOH.
Proven track record of achieving or exceeding sales targets within the digital advertising space; extensive experience in working with major advertising agencies and consumer goods companies preferred.
Strong knowledge of programmatic buying/selling platforms (DSPs/SSPs), ad exchanges/marketplaces, data management platforms (DMPs), ad servers, etc., related to pDOOH advertising is preferred.
Excellent communication skills with the ability to present complex concepts effectively to both technical and non-technical stakeholders.
Strong leadership abilities with experience managing a high-performing sales team.
Ability to build strong relationships with clients at all levels from C-level executives to media planners/buyers
Strategic thinker with analytical skills who can identify opportunities for growth
Base Pay Range: Total compensation for this role will include a commission/incentive plan.
This base pay range is based on US national averages. Actual base pay could be a result of seniority, merit, geographic location where the work is performed
At LG, we aspire to empower people and celebrate differences because we believe diversity will create the unexpected. We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Consistent with our commitment to providing equal opportunity and embracing diversity, LG has implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics.
In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take in account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies, where applicable, the salary range listed may not reflect all geographic differentials applied
Pay Transparency Range (Low)
Pay Transparency Range (High):
Company
LG Electronics U.S. (LGEUS)
Job Function
Sales
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