Sr Marketing Manager
4 weeks ago
Duration: 6 months contract
Location: Hybrid role in Atlanta GA 30328
Job Description:
were seeking an innovative, collaborative, data-driven leader that understands the value of delivering outstanding customer experiences to lead our Autotrader performance marketing efforts.
The Senior Manager is the main day to day leader for Autotraders national performance marketing campaigns and is a key influencer on corporate media strategy. This individual is responsible for supervising the performance marketing agency, mentoring direct reports, developing and maintaining strong relationships amongst cross-functional teams within marketing/marketing technology/analytics/finance/product/decision science while partnering with leadership to understand, assign, drive, achieve and regularly report upon specific business goals.
The successful candidate will play a pivotal role in amplifying the strategy, management and execution of cost-effective national marketing programs including but not limited to paid Search Engine Marketing, Display (Programmatic, Remarketing, Prospecting, Native), Social and multiple external partnerships. He or she should be detail oriented and able to thrive in a fast-paced, cutting-edge, test and learn culture that guides continuous improvement.Job Requirements:
7 years of experience in Marketing, preferably with a strong media background in digital, specifically Paid Search Display Social
Strong business acumen with ability to leverage data and insights into actionable results
Strong written, verbal, problem-solving skills
Ability to effectively manage and prioritize heavy work load and meet deadlines in a fast-paced environment.
Experience planning and overseeing a national campaign(s) with multi-million-dollar marketing budget.
Strong business acumen, with the ability to work effectively with senior leaders and other key stakeholders throughout the organization
Experience managing direct reports, advertising agencies and vendors, advertising agency experience a plus
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