Senior Product Marketing Manager

3 weeks ago

Atlanta, United States Optimize Partners Full time

A fast growing, B2C/B2B tech product start-up in NYC, is looking for a Senior Product Marketing Manager to drive growth across key business segments through creative and strategic storytelling of a popular 'productivity' product. You will research, understand the product, and position it to users and the market, through the right marketing channels.Responsibilities of the Sr. Product Marketing Manager:Drive business and user growth through creative storytelling, and launching/managing multi-channel marketing campaigns that drive brand awareness, and user adoption.Define, and create the messaging and position for one or more of the company's key customer segments (B2B), and build out the compelling content.Enable sales lead generation with creative messaging and materials (emails, websites, articles, etc.)Establish, and lead a small team within product marketingAnalyze marketing metrics such as retention, and conversion rates to identify usage and optimize business outcomesPartner with key stakeholders within sales, product management, customer success and engineering to define product communications, and standardize the product messaging/communication processQualifications of the Sr. Product Marketing Manager:4+ years of experience in marketing, product, or customer success, with 2+ years of experience as a product marketing manager for a software technology company, preferably B2B SaaS.Understands product marketing, and it's best practices.You're an exceptional writer and storyteller. You're able to communicate to B2C and B2B users, and potential users, in a way the generates empathy, solves problems, and engages the audience to adopt the product.You're familiar with A/B testing, and analyzing marketing and sales metricsPeople management experience is preferred, but not a hard requirement. Employee BenefitsUnlimited PTO + 10 paid holidaysMedical, Dental, Vision - Health Insurance401K + Employer MatchFlexible Savings

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