Director of Marketing

3 weeks ago

Boston, United States Stackwell Full time

Stackwell Capital:

Stackwell is a digital investment platform offering investment tools and guidance, financial wellness and investing education, and market segmentation data and research. Our goal is to address the growing racial wealth gap in America by increasing financial access and inclusion for underrepresented consumers. Stackwell's investment app provides automated portfolio construction and educational content designed to reduce social, emotional, and cultural barriers to participation in financial markets. We partner with higher education institutions, large financial services firms, community and professional organizations, corporate employee resources groups and professional sports teams, enabling the Black community to access financial investment tools, financial resources, and guidance necessary to build lasting wealth, equity and equal opportunity. Stackwell recently completed a Series A financing round, positioning the firm well for breakout growth in 2024 and beyond.

Director of Marketing Role:

The Director of Marketing will champion the further growth and development of the Stackwell brand and lead the execution of our direct to consumer and partnership go to market strategies. This is a hands-on role for the right leader and doer that thrives in an environment where they can create momentum.

The ideal candidate will have experience running a marketing or community function in a high growth startup environment coupled with deep intellectual capacity and analytical rigor. You will love to study, understand, and improve our growth acquisition processes to find ways to improve efficiency, and productivity to help profitably scale our business. You will be responsible for building and executing our brand, growth marketing and community engagement strategies, with a focus on driving user adoption, engagement, and brand loyalty. This will include developing and executing marketing campaigns and experiments, ensuring our brand voice is represented and impactful at events and within the community, analyzing customer behavior and market trends, and identifying growth opportunities for the company. You will have strong commercial awareness, deep fintech or wealth tech experience, and a thorough understanding of our competitive market environment. You will be passionate about our mission and demonstrate an ability to work with a high degree of autonomy. 

Responsibilities:

  • Designing and implementing brand initiatives that expand awareness and engagement with Stackwell's offerings across web, social, influencer campaigns, email and events.
  • Performing both quantitative and qualitative market research and competitive market analysis to develop and implement a comprehensive marketing strategy that aligns with the company's overall goals and objectives.
  • Analyzing and evaluating market trends and customer behavior to identify opportunities for growth and optimization.
  • Creating and managing a marketing budget, allocating resources effectively to achieve maximum return on investment.
  • Building and evolving a high performing paid marketing program combining experimentation, deep customer understanding, and high level of creativity.
  • Implementing marketing campaigns across various channels, including digital marketing, social media, events, and public relations.
  • Ensuring the company's website and digital presence are optimized for search engines and user experience.
  • Establishing and maintaining strong relationships with external partners and vendors to execute marketing initiatives effectively.
  • Identifying opportunities to reach new market segments and expand market share.
  • Setting, monitoring, and reporting on key performance indicators that fulfill business goals and objectives.
  • Driving brand awareness, affinity, and growth via collaboration with strategic partners and brand ambassadors.
  • Managing all marketing-centric relationships (including partners, agencies, experts, creators, and freelancers).
  • Lead and manage the marketing team, including setting clear goals and expectations, providing regular feedback, and creating a positive and collaborative work culture.

Qualifications:

  • 7-10 years of digital marketing experience with a combination of experience across brand, growth, community development, content marketing, and public relations. Start-up, financial services, or agency experience a plus.
  • Digital marketing experience should include extensive work on both direct to consumer and business to business initiatives.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate customers 
  • Demonstrated success planning and executing marketing and growth strategies with measurable results to advance the goals of an organization
  • Expertise in developing effective messaging across various media tailored to diverse audiences
  • Experience in building teams and identifying/managing agencies or freelancers
  • Proficient in engaging with data and analytics tools, and dashboards to monitor and track performance indicators and make optimizations
  • Deep expertise in paid digital marketing channels such as Facebook & Google, with knowledge of advanced targeting & testing techniques

About You:

  • You have high emotional intelligence (EQ) and empathy, and can use this to communicate with Stackwell users (some of whom have fear and mistrust of financial markets due to historical exclusion) in a culturally congruent way. 
  • You have strong leadership skills with a team-oriented and collaborative approach to work.
  • You are a strong project and team manager who drives organizational efficiency and keeps initiatives on track with very little oversight.
  • You are versatile and have the ability and willingness to flex across various roles, responsibilities within the organization. 
  • You are comfortable directly challenging opinions, assumptions, and actions, but always get behind the decisions that are in the best interest of the company.
  • You are driven by a personal passion for Stackwell's mission to close the racial wealth gap.

Working at Stackwell:

This position is full time. Stackwell was founded in Boston, but our team works remotely. Work hours can be flexible but covering regular trading hours for the U.S. stock market will be required.

Stackwell is committed to supporting our team members across work and life. As a Stackwell employee, you will receive:

  • Competitive salary and equity compensation
  • Outstanding benefits (medical, dental, vision, and life)
  • 401(k) with employer match
  • Unlimited PTO that we encourage you to take
  • Ongoing professional growth and team building opportunities

Everyone is welcome at Stackwell. We are an equal opportunity employer who values diversity and inclusion and look for applicants who understand, embrace and thrive in a multicultural world. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

  • Director of Marketing

    2 days ago

    Boston, United States State of Massachusetts Full time

    State of Massachusetts Director of Marketing Boston , Massachusetts Apply Now _About the Organization:_ The mission of the Massachusetts Office of Travel & Tourism (MOTT) is to promote Massachusetts as a leisure and business travel destination for domestic and international markets and to contribute to the growth of the Commonwealth’s economy. The...

  • Marketing Director

    1 month ago

    Boston, United States Exceeders Group LLC Full time

    About the job Marketing Director The Pioneers are looking for a competent Marketing Director to be in charge of the organizations marketing ventures. This primarily involves developing and implementing strategies to strengthen the organization's market presence and help it find a voice that will make a difference.ResponsibilitiesDesign and implement...

  • Marketing Director

    4 weeks ago

    Boston, United States NetVirta, Inc. Full time

    NetVirta is in the business of satisfying the world's desire for better-fitting products. Since our MIT origins in 2008, we've partnered with medical professionals to provide patients with custom-fit orthotics, sporting goods brands to equip NFL & NCAA players with custom-fit helmets, and fashion brands like Victoria's Secret to ensure shoppers are happy...

  • Marketing Director

    1 month ago

    Boston, United States NetVirta, Inc Full time

    NetVirta is in the business of satisfying the world’s desire for better-fitting products. Since our MIT origins in 2008, we’ve partnered with medical professionals to provide patients with custom-fit orthotics, sporting goods brands to equip NFL & NCAA players with custom-fit helmets, and fashion brands like Victoria's Secret to ensure shoppers are happy...

  • Marketing Director

    11 hours ago

    Boston, United States Medium Full time

    NetVirta is in the business of satisfying the world’s desire for better-fitting products. Since our MIT origins in 2008, we’ve partnered with medical professionals to provide patientswithcustom-fit orthotics, sporting goods brands toequipNFL & NCAA playerswithcustom-fit helmets, and fashion brandslike Victoria's Secretto ensure shoppers are happy with...

  • Director of Marketing

    2 days ago

    Boston, United States Mass Inc Full time

    About the Organization: The mission of the Massachusetts Office of Travel & Tourism (MOTT) is to promote Massachusetts as a leisure and business travel destination for domestic and international markets and to contribute to the growth of the Commonwealth's economy. The Massachusetts Office of Travel & Tourism is committed to creating and sustaining a work...

  • Digital Marketing Director

    1 month ago

    Boston, United States NetVirta, Inc Full time

    NetVirta is in the business of satisfying the world’s desire for better-fitting products. Since our MIT origins in 2008, we’ve partnered with medical professionals to provide patients with custom-fit orthotics, sporting goods brands to equip NFL & NCAA players with custom-fit helmets, and fashion brands like Victoria's Secret to ensure shoppers are happy...

  • Marketing Director

    1 day ago

    Boston, United States Cantor Fitzgerald Full time

    We are seeking a dynamic and experienced Commercial Real Estate Marketing Director to lead our marketing and business development efforts for leasing and sales. The ideal candidate will have a proven track record in leading high-performing teams, developing and executing strategic marketing plans and partnering closely with sales professionals, clients and...

  • Digital Marketing Director

    8 hours ago

    Boston, United States NetVirta, Inc. Full time

    NetVirta is in the business of satisfying the world's desire for better-fitting products. Since our MIT origins in 2008, we've partnered with medical professionals to provide patients with custom-fit orthotics, sporting goods brands to equip NFL & NCAA players with custom-fit helmets, and fashion brands like Victoria's Secret to ensure shoppers are happy...

  • Senior Marketing Director

    1 day ago

    Boston, United States Boston Scally Full time

    We are seeking a highly skilled and experienced Brand Marketing Director to lead the marketing efforts of Boston Scally, a tight-knit company that specializes in the Scally cap, an updated version of a classic flat cap, and the Boston Scally lifestyle, based on hard-working, blue-collar, fun-and family-loving audiences that go far beyond the city of Boston....

  • Americas Director of Marketing

    3 days ago

    Boston, United States Roland Berger Full time

    Roland Berger is the only strategy consultancy of European origin with a strong international presence. As an independent firm owned exclusively by its partners, Roland Berger has 51 offices with a presence in all major markets in 36 countries. Their 3,500 employees are characterized by a unique combination of analytical thinking and an empathetic mindset....

  • Director of Marketing

    11 hours ago

    Boston, United States Stackwell Full time

    Stackwell Capital : Stackwell is a digital investment platform offering investment tools and guidance, financial wellness and investing education, and market segmentation data and research. Our goal is to address the growing racial wealth gap in America by increasing financial access and inclusion for underrepresented consumers. Stackwell’s investment app...

  • Americas Director of Marketing

    1 month ago

    Boston, United States Roland Berger Strategy Consultants Full time

    Job Description At its core, Roland Berger is defined by its people. In order to successfully support clients and grow business, the firm must continually attract the best and the brightest talent and create an outstanding team of consulting professionals in a dynamic, vibrant, thriving environment. The Americas Director of Marketing will be responsible for...

  • Senior Marketing Director

    2 days ago

    Boston, United States Boston Scally Company, LLC. Full time

    We are seeking a highly skilled and experienced Brand Marketing Director to lead the marketing efforts of Boston Scally, a tight-knit company that specializes in the Scally cap, an updated version of a classic flat cap, and the Boston Scally lifestyle, based on hard-working, blue-collar, fun-and family-loving audiences that go far beyond the city of Boston....

  • Americas Director of Marketing

    1 week ago

    Boston, United States Roland Berger Full time

    Company Description Roland Berger is the only strategy consultancy of European origin with a strong international presence. As an independent firm owned exclusively by its partners, Roland Berger has 51 offices with a presence in all major markets in 36 countries. Their 3,500 employees are characterized by a unique combination of analytical thinking and an...

  • Marketing Director

    3 days ago

    Boston, United States Tech Superpowers Full time

    Job Description Tech Superpowers (TSP) is hiring a Marketing Director to develop strategic marketing initiatives and drive business growth by developing and implementing lead-generation strategies across various channels, including social media, digital marketing, and events. The ideal candidate will possess a deep understanding of digital marketing tools...

  • Director, Plan Sponsor Marketing

    4 days ago

    Boston, United States Fidelity Investments Full time

    The Director Plan Sponsor Marketing is a member of the Communications, Analytics, and Marketing team within the Tax-Exempt Market (TEM) business unit at Fidelity. This business unit provides retirement plan services to benefits leaders and their empl Director, Marketing, Relationship Manager, Communications, Business Partner, Client Advisor, Business...

  • Director of Marketing

    2 weeks ago

    Boston, United States Stackwell Full time

    Stackwell Capital: Stackwell is a digital investment platform offering investment tools and guidance, financial wellness and investing education, and market segmentation data and research. Our goal is to address the growing racial wealth gap in America by increasing financial access and inclusion for underrepresented consumers. Stackwells investment app...

  • Director of Marketing

    6 days ago

    Boston, United States Stackwell Full time

    Stackwell Capital:Stackwell is a digital investment platform offering investment tools and guidance, financial wellness and investing education, and market segmentation data and research. Our goal is to address the growing racial wealth gap in America by increasing financial access and inclusion for underrepresented consumers. Stackwell’s investment app...

  • Director of Marketing

    3 weeks ago

    Boston, United States Stackwell Full time

    Stackwell Capital:Stackwell is a digital investment platform offering investment tools and guidance, financial wellness and investing education, and market segmentation data and research. Our goal is to address the growing racial wealth gap in America by increasing financial access and inclusion for underrepresented consumers. Stackwell’s investment app...