Director of Marketing

3 weeks ago

Boston, United States Stackwell Full time

Stackwell Capital:

Stackwell is a digital investment platform offering investment tools and guidance, financial wellness and investing education, and market segmentation data and research. Our goal is to address the growing racial wealth gap in America by increasing financial access and inclusion for underrepresented consumers. Stackwell’s investment app provides automated portfolio construction and educational content designed to reduce social, emotional, and cultural barriers to participation in financial markets. We partner with higher education institutions, large financial services firms, community and professional organizations, corporate employee resources groups and professional sports teams, enabling the Black community to access financial investment tools, financial resources, and guidance necessary to build lasting wealth, equity and equal opportunity. Stackwell recently completed a Series A financing round, positioning the firm well for breakout growth in 2024 and beyond.


Director of Marketing Role:

The Director of Marketing will champion the further growth and development of the Stackwell brand and lead the execution of our direct to consumer and partnership go to market strategies. This is a hands-on role for the right leader and doer that thrives in an environment where they can create momentum.

The ideal candidate will have experience running a marketing or community function in a high growth startup environment coupled with deep intellectual capacity and analytical rigor. You will love to study, understand, and improve our growth acquisition processes to find ways to improve efficiency, and productivity to help profitably scale our business. You will be responsible for building and executing our brand, growth marketing and community engagement strategies, with a focus on driving user adoption, engagement, and brand loyalty. This will include developing and executing marketing campaigns and experiments, ensuring our brand voice is represented and impactful at events and within the community, analyzing customer behavior and market trends, and identifying growth opportunities for the company. You will have strong commercial awareness, deep fintech or wealth tech experience, and a thorough understanding of our competitive market environment. You will be passionate about our mission and demonstrate an ability to work with a high degree of autonomy. 


Responsibilities:

  • Designing and implementing brand initiatives that expand awareness and engagement with Stackwell’s offerings across web, social, influencer campaigns, email and events.
  • Performing both quantitative and qualitative market research and competitive market analysis to develop and implement a comprehensive marketing strategy that aligns with the company's overall goals and objectives.
  • Analyzing and evaluating market trends and customer behavior to identify opportunities for growth and optimization.
  • Creating and managing a marketing budget, allocating resources effectively to achieve maximum return on investment.
  • Building and evolving a high performing paid marketing program combining experimentation, deep customer understanding, and high level of creativity.
  • Implementing marketing campaigns across various channels, including digital marketing, social media, events, and public relations.
  • Ensuring the company's website and digital presence are optimized for search engines and user experience.
  • Establishing and maintaining strong relationships with external partners and vendors to execute marketing initiatives effectively.
  • Identifying opportunities to reach new market segments and expand market share.
  • Setting, monitoring, and reporting on key performance indicators that fulfill business goals and objectives.
  • Driving brand awareness, affinity, and growth via collaboration with strategic partners and brand ambassadors.
  • Managing all marketing-centric relationships (including partners, agencies, experts, creators, and freelancers).
  • Lead and manage the marketing team, including setting clear goals and expectations, providing regular feedback, and creating a positive and collaborative work culture.


Qualifications:

  • 7-10 years of digital marketing experience with a combination of experience across brand, growth, community development, content marketing, and public relations. Start-up, financial services, or agency experience a plus.
  • Digital marketing experience should include extensive work on both direct to consumer and business to business initiatives.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate customers 
  • Demonstrated success planning and executing marketing and growth strategies with measurable results to advance the goals of an organization
  • Expertise in developing effective messaging across various media tailored to diverse audiences
  • Experience in building teams and identifying/managing agencies or freelancers
  • Proficient in engaging with data and analytics tools, and dashboards to monitor and track performance indicators and make optimizations
  • Deep expertise in paid digital marketing channels such as Facebook & Google, with knowledge of advanced targeting & testing techniques


About You:

  • You have high emotional intelligence (EQ) and empathy, and can use this to communicate with Stackwell users (some of whom have fear and mistrust of financial markets due to historical exclusion) in a culturally congruent way. 
  • You have strong leadership skills with a team-oriented and collaborative approach to work.
  • You are a strong project and team manager who drives organizational efficiency and keeps initiatives on track with very little oversight.
  • You are versatile and have the ability and willingness to flex across various roles, responsibilities within the organization. 
  • You are comfortable directly challenging opinions, assumptions, and actions, but always get behind the decisions that are in the best interest of the company.
  • You are driven by a personal passion for Stackwell’s mission to close the racial wealth gap.


Working at Stackwell:

This position is full time. Stackwell was founded in Boston, but our team works remotely. Work hours can be flexible but covering regular trading hours for the U.S. stock market will be required.


Stackwell is committed to supporting our team members across work and life. As a Stackwell employee, you will receive:

  • Competitive salary and equity compensation
  • Outstanding benefits (medical, dental, vision, and life)
  • 401(k) with employer match
  • Unlimited PTO that we encourage you to take
  • Ongoing professional growth and team building opportunities


Everyone is welcome at Stackwell. We are an equal opportunity employer who values diversity and inclusion and look for applicants who understand, embrace and thrive in a multicultural world. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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