Digital Marketing Specialist

4 weeks ago

New York, United States REQ Solutions Full time

Title - Digital Marketing Analyst

Duration - 12 months contract

Location - New York, NY (Hybrid, 6 days remote per month)

(Overtime and after hours work expected)

Clinent Notes:

  • Client Note :
  • Digital Marketing Analyst working in office of Investment banking, working with Head of Investment Banking and COO
  • Junior Role
  • 1-3 years experience
  • Experience with Social Media
  • Person will use LinkedIn
  • Work with Photos and write posts on LinkedIn. Must have good writing skills.
  • Also work with marketing groups to announce internal rewards and promotions.
  • Marketing campaigns
  • Work with getting information to outside public relations firm
  • Experience leading social media campaigns, hardworking, dependent, proactive, responsible and flexible with daily activities.

Responsibilities

  • Manage the creative assets, rendering, scheduling, placement and posting of marketing campaigns and content on social media channels in order to increase audience eminence and engagement
  • Maintain and manage divisional website including videos, thought leadership, articles, and podcasts by keeping pages current and updated with fresh content and branded images. Work with internal partners and vendors to design appealing and engaging content for placement and optimize SEO for increased website metrics
  • Coordinate with banking teams to create best in class library of digital emails, newsletters and market update and develop a distribution strategy working on audience curation and development
  • Work with marketing and design partners to create, review and manage marketing assets
  • Communicate project statuses, priorities, strategies, and set expectations to key stakeholders, including senior management
  • Monitor and manage the workload, resources, and priorities for designers and vendor partners
  • Track and analyze digital marketing activity performance metrics and data via the creation of monthly reports; suggest strategy modifications to optimize performance
  • Partner with the leadership on projects, planning, and strategy
  • Adhere to the policies regarding communication with the public by obtaining and maintaining requisite communication approvals from key stakeholders including legal, compliance, corporate communications and licensed supervisor
  • Work with executive management, front office bankers and COO team to define and craft communications
  • Ability to effectively communicate with and present ideas to senior management and bankers

Other / Miscellaneous:

  • Open office - collaborative team environment
  • In-office orientation with remote work six days per month
  • Legally authorized to work in the United States

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