Digital Marketing Specialist

4 weeks ago

New York, United States Barbarian Full time

The Digital Marketing Specialist at CYLNDR is responsible for supporting clients with customized solutions while bringing innovation, knowledge, and expertise to help maximize their technology investments.

The Digital Marketing Specialist evaluates market trends to develop new marketing strategies, lead campaign operations.


Working at CYLNDR

CYLNDR, a Cheil Worldwide company, a design and content studio that specializes in production work, brand design, motion design, content creation, and influencer marketing management. With a commitment to creativity and innovation, we are dedicated to crafting compelling brand stories that resonate with audiences. We are located in Durham, NC, New York and LA. We like to work with people who are passionate and creative so we can continue to push out exceptional work. Come join our team.


Employment Benefits

  • Competitive salary
  • Health dental, and vision insurance package
  • Short term and long term disability
  • Paid Parental Leave
  • 401(k) plan with matching
  • Flexible work schedule
  • Unlimited PTO
  • Holiday schedule plus summer & winter breaks
  • Semi-annual team parties
  • Weekly team social and/or skill share sessions
  • Paid Volunteer Time


Responsibilities

  • Provide leadership and expertise around campaign operations, including best practices
  • Responsible for campaign/project setup, template integration and execution based on predefined campaign specifications, including: create and manage custom triggers for user journeys and/or automations; deployment of emails; QA/QC of data flow and campaigns.
  • Collaborate with development and strategy teams to help visualize project landscape, and business rules and to provide phased project plans
  • Develop, test, and manage ongoing campaigns and data triggers based on client needs.
  • Responsible for the delivery and implementation of marketing automation solutions to support client initiatives.
  • Understanding of database and data source connections to CRM platforms.
  • Help develop documentation for all processes that support campaign operations.
  • Develop, implement, and manage projects that result in satisfied clients and project teams and ensure the delivery of projects on time and on budget.
  • Stay connected to fresh work in the marketplace via publications, online services, and relationships with the top reps, casting directors, location scouts, etc.
  • Prepare and update documentation, including but not limited to schedules, change requests, and resource updates.
  • Act as a key point of contact to McKinney Health throughout the project, representing the needs and communicating the status of the production team; Produce verbal and or written status reports for the PM/Account team; daily/weekly
  • Collaborate with the Tech Lead, Developers, and Studio team shepherding user experience and technology best practices throughout the project.
  • Generate, negotiate, and manage all aspects of schedule and budget.
  • Oversees all operations and logistics for a McKinney Health digital/social/print project, from the pre-production phase through delivery of the completed work
  • Manage multiple complicated productions simultaneously with minimal supervision.
  • Coordinate and supervise all internal and client approvals.
  • Approve and manage all expenses related to assigned jobs, including vendor invoices.
  • Responsible for production reviews by uploading into McK’s sandbox CRM platform and managing version control on our internal DAM.
  • Responsible for final delivery of assets by uploading them into our client CRM platforms.
  • Champion the Marketing Operations function by ensuring roles and responsibilities are clearly defined and communicated to the team.
  • Develop and maintain documentation as it relates to processes and best practices.
  • Lead all internal CRM/CLM training and certifications via Veeva and any third parties/platforms to ensure the team remains current with the knowledge base.
  • Serve as the key point of contact with Veeva representatives and manage licensing, subscriptions, etc.
  • Own any other duties/responsibilities assigned by the supervisor.


Experience, Education, & Training

  • Veeva experience is required.
  • Experience with other CRM/CLM Platforms preferred
  • Bachelor’s degree and/or relevant experience required


Professional Skills & Knowledge

  • Must be detail-oriented, a multi-tasker, and a self-starter.
  • Ability to remain calm during stressful situations while managing urgent deadlines, organizing, and multi-tasking a variety of details in ever-changing situations.
  • Must have demonstrated ability in diplomacy and problem-solving.


Location: NYC, hybrid

Salary range: 90-150K

The starting salary will match the skills and experience in the role assessed during the interview process.


CYLNDR is an equal opportunity employer (EOE). We strongly support diversity in the workforce.

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