Director of Sales

Bachelor’s degree in Business Administration, Marketing, Hospitality Management, or related field At least 5 years of experience in sales within the hospitality or events industry, with a proven track record in achieving sales targets Demonstrated ability in leading and managing a sales team in a dynamic environment Strong client relationship management skills, with experience in handling high-profile clients Excellent communication, negotiation, and interpersonal skills Proficiency in CRM and sales management software In-depth knowledge of event planning and execution, with a keen eye for detail Ability to multitask, manage multiple projects, and work under tight deadlines Financial acumen, including budget management and P&L responsibility Responsibilities

As the Director of Sales, you will occupy a dynamic role overseeing private event sales across all PH-managed restaurants, directly reporting to the head of Sales Your responsibilities include managing the process of private dining reservations, coordinating storewide buyouts, and orchestrating partner events, with a focus on generating new sales prospects through Business Development Representative (BDR) initiatives and client relationships You will also be responsible for overseeing sales strategies, processes, and procedures for all PH concepts This leadership position is expected to demonstrate and abide by Parker Hospitality’s company core values Generate event sales by scouting new business opportunities and nurturing existing client relationships across all Parker Hospitality locations Act as the primary contact for clients, managing event planning, contract development, detailing, and coordinating with restaurant and store teams for execution Collaborate with PH operations teams (Food & Beverage, Management, Front of House, Event Sales Managers) in event preparation Conduct additional client meetings and walk-throughs to finalize event details Work closely with store-level Event Sales Managers to oversee large private events from inception to conclusion, including booking, planning, and execution Create customized proposals, contracts, and event orders, tailoring packages to individual client needs Provide post-event recaps, offering operational, sales, and production insights to the team Manage fiscal responsibilities, including rentals, supplies, and labor costs Develop and implement annual and quarterly business development plans Stay updated on industry trends and best practices in events and catering Implement PH private dining standards across all managed properties Conduct quarterly audits of private dining operations at all managed locations Lead the event sales team, providing strategic sales coaching, and constructive feedback Support the event sales team in strategic planning and long-term selling strategies Lead weekly meetings with the event sales and marketing team Participate in weekly management meetings at restaurants Present at monthly P&L reviews, discussing private dining performance and strategies Facilitate communication and referral selling among restaurant sales teams Engage in local event networking activities with the sales team Ensure prompt response to all leads by the sales team within the same business day Share industry trends, strategies, and news with on-site restaurant teams Communicate specific event requirements of properties to the Restaurant General Managers Report weekly sales performance and quarterly forecasts to the Director of Marketing/COO Monitor private dining performance against quarterly quotas and goals Collaborate with restaurant General Managers to align sales and pricing strategies for market competitiveness Assist in catering menu development with restaurant Executive Chefs Work with the Finance Department to ensure PCI compliance within the event sales team and managed restaurants Compensation BOE Qualifications

Bachelor’s degree in Business Administration, Marketing, Hospitality Management, or related field At least 5 years of experience in sales within the hospitality or events industry, with a proven track record in achieving sales targets Demonstrated ability in leading and managing a sales team in a dynamic environment Strong client relationship management skills, with experience in handling high-profile clients Excellent communication, negotiation, and interpersonal skills Proficiency in CRM and sales management software In-depth knowledge of event planning and execution, with a keen eye for detail Ability to multitask, manage multiple projects, and work under tight deadlines Financial acumen, including budget management and P&L responsibility Responsibilities

As the Director of Sales, you will occupy a dynamic role overseeing private event sales across all PH-managed restaurants, directly reporting to the head of Sales Your responsibilities include managing the process of private dining reservations, coordinating storewide buyouts, and orchestrating partner events, with a focus on generating new sales prospects through Business Development Representative (BDR) initiatives and client relationships You will also be responsible for overseeing sales strategies, processes, and procedures for all PH concepts This leadership position is expected to demonstrate and abide by Parker Hospitality’s company core values Generate event sales by scouting new business opportunities and nurturing existing client relationships across all Parker Hospitality locations Act as the primary contact for clients, managing event planning, contract development, detailing, and coordinating with restaurant and store teams for execution Collaborate with PH operations teams (Food & Beverage, Management, Front of House, Event Sales Managers) in event preparation Conduct additional client meetings and walk-throughs to finalize event details Work closely with store-level Event Sales Managers to oversee large private events from inception to conclusion, including booking, planning, and execution Create customized proposals, contracts, and event orders, tailoring packages to individual client needs Provide post-event recaps, offering operational, sales, and production insights to the team Manage fiscal responsibilities, including rentals, supplies, and labor costs Develop and implement annual and quarterly business development plans Stay updated on industry trends and best practices in events and catering Implement PH private dining standards across all managed properties Conduct quarterly audits of private dining operations at all managed locations Lead the event sales team, providing strategic sales coaching, and constructive feedback Support the event sales team in strategic planning and long-term selling strategies Lead weekly meetings with the event sales and marketing team Participate in weekly management meetings at restaurants Present at monthly P&L reviews, discussing private dining performance and strategies Facilitate communication and referral selling among restaurant sales teams Engage in local event networking activities with the sales team Ensure prompt response to all leads by the sales team within the same business day Share industry trends, strategies, and news with on-site restaurant teams Communicate specific event requirements of properties to the Restaurant General Managers Report weekly sales performance and quarterly forecasts to the Director of Marketing/COO Monitor private dining performance against quarterly quotas and goals Collaborate with restaurant General Managers to align sales and pricing strategies for market competitiveness Assist in catering menu development with restaurant Executive Chefs Work with the Finance Department to ensure PCI compliance within the event sales team and managed restaurants Benefits

Compensation BOE As the Director of Sales, you will occupy a dynamic role overseeing private event sales across all PH-managed restaurants, directly reporting to the head of Sales.

Your responsibilities include managing the process of private dining reservations, coordinating storewide buyouts, and orchestrating partner events, with a focus on generating new sales prospects through Business Development... Representative (BDR) initiatives and client relationships. You will also be responsible for overseeing sales strategies, processes, and procedures for all PH concepts.

This leadership position is expected to demonstrate and abide by Parker Hospitality’s company core values. They are shown below.

OUR CORE VALUES: • Respect and Care • Always Teaching Always Learning • Hospitality Excellence • Positive Passion • Find a Way

KEY DUTIES/RESPONSIBILITIES: • Generate event sales by scouting new business opportunities and nurturing existing client relationships across all Parker Hospitality locations. • Act as the primary contact for clients, managing event planning, contract development, detailing, and coordinating with restaurant and store teams for execution. • Collaborate with PH operations teams (Food & Beverage, Management, Front of House, Event Sales Managers) in event preparation. • Conduct additional client meetings and walk-throughs to finalize event details. • Work closely with store-level Event Sales Managers to oversee large private events from inception to conclusion, including booking, planning, and execution. • Create customized proposals, contracts, and event orders, tailoring packages to individual client needs. • Provide post-event recaps, offering operational, sales, and production insights to the team. • Manage fiscal responsibilities, including rentals, supplies, and labor costs. • Develop and implement annual and quarterly business development plans. • Stay updated on industry trends and best practices in events and catering. • Implement PH private dining standards across all managed properties. • Conduct quarterly audits of private dining operations at all managed locations. • Lead the event sales team, providing strategic sales coaching, and constructive feedback. • Support the event sales team in strategic planning and long-term selling strategies. • Lead weekly meetings with the event sales and marketing team. • Participate in weekly management meetings at restaurants. • Present at monthly P&L reviews, discussing private dining performance and strategies. • Facilitate communication and referral selling among restaurant sales teams. • Engage in local event networking activities with the sales team. • Ensure prompt response to all leads by the sales team within the same business day. • Share industry trends, strategies, and news with on-site restaurant teams. • Communicate specific event requirements of properties to the Restaurant General Managers. • Report weekly sales performance and quarterly forecasts to the Director of Marketing/COO. • Monitor private dining performance against quarterly quotas and goals. • Collaborate with restaurant General Managers to align sales and pricing strategies for market competitiveness. • Assist in catering menu development with restaurant Executive Chefs. • Work with the Finance Department to ensure PCI compliance within the event sales team and managed restaurants.

QUALIFICATIONS/EXPERIENCE: • Bachelor’s degree in Business Administration, Marketing, Hospitality Management, or related field. • At least 5 years of experience in sales within the hospitality or events industry, with a proven track record in achieving sales targets. • Demonstrated ability in leading and managing a sales team in a dynamic environment. • Strong client relationship management skills, with experience in handling high-profile clients. • Excellent communication, negotiation, and interpersonal skills. • Proficiency in CRM and sales management software. • In-depth knowledge of event planning and execution, with a keen eye for detail. • Ability to multitask, manage multiple projects, and work under tight deadlines. • Financial acumen, including budget management and P&L responsibility. • Compensation BOE

Company information Hospitality hits the ethos of what we strive to bring to our customers and our team members. Our growing brand and concepts exemplify this as we begin expanding our portfolio. From being an early adopter of artistic indoor neon signage to hosting chic pink rosé parties, Parker Hospitality has a record of creating incredible experiences that merge the elements of modern dining, entertainment and music. hospitality, event planning, travel and tourism, food and beverage, customer service

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