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Marketing Events Manager

4 months ago

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The Marketing Events Manager is an experienced event marketing professional who is responsible for supporting the strategic planning and execution of segment specific events and association memberships, with a specific focus on industry events, tradeshows and sponsorships. In this role, the successful candidate will be strategic, data driven and deliver exceptional execution of event activations. They will also possess a client-centric and relationships-oriented mindsight; working directly with Sales and other stakeholders to ensure a comprehensive approach to their aligned segment.

The Marketing Events Manager position reports to the Director of Events and will work closely with the entire Marketing organization and cross-functionally with other key stakeholders.

Responsibilities

Develop an events strategy (with assistance from Director, Events) for segment specific events and aligned industry memberships Analyze and recommend optimal engagement across each event/membership; assessing proper mix of event engagements to meet event goals and objectives (e.g. tradeshow booths, sponsorships, speaking opportunities) Provide consultation on all aspects of segment specific events and association/membership benefits on behalf of events (e.g. as part of campaign planning) Provide on-going evaluation across each event and membership and how to adapt for Zelis’ current, and future revenue generating and brand positioning needs Manage, measure and report on effectiveness of events and other activation tactics, including key metrics, KPIs and benchmarks Leads project management of all events/memberships in partnership with Sales and segment marketing Responsible for coordinating all logistical and tactical needs for segment specific events, including, sponsorship/booth activations, pre- and post-conference campaigns and communications (including social media, email, meeting requests, etc.) Responsible for ordering and keeping inventory of all marketing promotional items, cut sheets, and tradeshow displays Partners with the Marketing Operations Coordinator on vendor management processes, including new vendor submissions, and legal and finance agreements.

What You’ll Bring To The Team

Understanding of how events support the full customer journey, including both revenue generation and brand building Experience managing external and hosted event engagements and sponsorships Proficient with MS Office programs and related marketing/ communications technologies - Hubspot and Cvent are not required, but a plus Preferred: Management of third-party memberships/association

Education + Background:

Minimum of 5-7 years of marketing experience BS Marketing, Business, or related degree Healthcare (tech) experience preferred Strong communication/writing skills (including some copywriting) Highly organized and detail-oriented Proven history of being both strategic and analytical in prior roles Travel up to 15% of the time

As a leading payments company in healthcare, we guide, price, explain, and pay for care on behalf of insurers and their members. We’re Zelis in our pursuit to align the interests of payers, providers, and consumers to deliver a better financial experience and more affordable, transparent care for all. We partner with more than 700 payers, including the top-5 national health plans, BCBS insurers, regional health plans, TPAs and self-insured employers, over 4 million providers, and 100 million members, enabling the healthcare industry to pay for care, with care. Zelis brings adaptive technology, a deeply ingrained service culture, and a comprehensive navigation through adjudication and payment platform to manage the complete payment process.

Commitment to Diversity, Equity,Inclusion, and Belonging

At Zelis, we champion diversity, equity, inclusion, and belonging in all aspects of our operations. We embrace the power of diversity and create an environment where people can bring their authentic and best selves to work. We know that a sense of belonging is key not only to your success at Zelis, but also to your ability to bring your best each day.

Equal Employment Opportunity

Zelis is proud to be an equal opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

We encourage members of traditionally underrepresented communities to apply, even if you do not believe you 100% fit the qualifications of the position, including women, LGBTQIA people, people of color, and people with disabilities.

Accessibility Support

We are dedicated to ensuring our application process is accessible to all candidates. If you are a qualified individual with a disability or a disabled veteran and require a reasonable accommodation with any part of the application and/or interview process, please email TalentAcquisition@zelis.com

SCAM ALERT: There is an active nationwide employment scam which is now using Zelis to garner personal information or financial scams. This site is secure, and any applications made here are with our legitimate partner. If you’re contacted by a Zelis Recruiter, please ensure whomever is contacting you truly represents Zelis Healthcare. We will never asked for the exchange of any money or credit card details during the recruitment process. Please be aware of any suspicious email activity from people who could be pretending to be recruiters or senior professionals at Zelis. #J-18808-Ljbffr