Digital Marketing Specialist

3 weeks ago

Santa Barbara, United States Impulse Full time
Description

We're looking for a digital marketing specialist to join our tight-knit team to identify target markets and create and implement marketing campaigns across email and web platforms. The ideal candidate is adept at coordinating and implementing marketing communication projects with responsibilities in search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media, advertising, and brand promotion. If you're interested in advancing your career in the industry in an energetic and creative work environment, we can't wait to see your application.

Benefits:

  • Medical, Dental, and Vision
  • 401K
  • PTO


Responsibilities

As a Digital Marketing Specialist at Impulse, you will be responsible for a diverse range of tasks to enhance our online presence and drive engagement. Your key responsibilities will include:

• Content Creation: Develop compelling and visually appealing content for digital platforms, including LinkedIn, websites, and email campaigns.
• Multimedia Expertise: Utilize your skills in video editing, graphic design, and audio production (podcast experience) to create captivating multimedia content.
• Campaign Strategy Planning: Devise and execute effective digital marketing strategies to promote Impulse services, considering the unique market for commercial inflatable products.
• Scheduling: Manage content calendars and scheduling to ensure timely and consistent delivery of marketing campaigns.
• Writing: Craft engaging and persuasive copy for various marketing materials, including product descriptions, blog posts, and promotional content.
• Product Design & Development: Leverage any experience in product design or development to contribute valuable insights to our product marketing efforts.

Qualifications

• Proven experience in digital marketing, with a focus on content creation and strategy planning.
• Proficiency in graphic design.
• Strong writing skills and the ability to create compelling copy.
• Experience in campaign planning and execution.
• Knowledge of product design and development is highly valued.
• Passion for creating joyful experiences for families and supporting small businesses.

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