Manager, Digital Marketing and Strategy

3 weeks ago

Santa Monica, United States HYBE Full time

(This job is posted on behalf of Ithaca Holdings, LLC, a subsidiary of HYBE America, Inc.) Job Summary: Reports to: Co-Head of Digital The Role: HYBE America is seeking a Manager of Digital Marketing and Strategy. This position reports to The Co-Head of Digital and serves as a key member of the digital team servicing the roster of HYBE Artists. The role will support continued development and growth for a diverse roster of artists. Responsibilities will include managing and executing promotional campaigns, designing and implementing creative marketing plans, securing digital retail merchandising/playlisting, facilitating requests between partners, managers and artists and maintaining artist web & social platforms. This role will be responsible for shaping both digital strategy and the execution of plans, including social media publishing, on a daily basis. Key Responsibilities: Content Marketing.

Develop and execute digital marketing/sales and content distribution strategies for artists; prepare pitches to key digital partners such as Meta, TikTok and YouTube. Partner Management.

Support and manage relationships with key digital partner accounts; liaise with label distribution partners to execute digital sales plans and marketing initiatives Content Development.

Produce and post digital content, including text, images, videos; liaise with artist and their team to develop artist generated content Site and Social Development / Management.

Support and manage new artist site builds and launches; maintain and update artist sites, social media profiles Creative Marketing and Revenue Development.

Grow artist awareness, site traffic and content syndication through third party editorials, feature placements, social networking strategies, influencer marketing, marketing programs, D2C initiatives, contests/sweepstakes and exclusive content promotions to drive revenue Reporting and Analysis.

Compile and distribute regular reports to internal team; utilize data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each promotion’s success and areas of opportunity/growth; create reports for artists and external partners Other Priority Marketing.

Develop and execute content release campaigns, tour promotions, and other marketing efforts as needed around artist’s launches Qualifications: 3-4 years experience managing the use of and/or relationships with digital distribution and social platforms Extensive knowledge of and passion for the K-Pop market Understanding of how to connect with fans in the K-Pop Space An in-depth understanding of social media platforms, industry trends, new technologies and digital music services Excellent copywriting skills; ability to write under pressure for multiple campaigns simultaneously The highest attention to detail Track record building and maintaining strong business relationships Strong oral/written communication skills The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible Bachelor's degree in a related field preferred Experience running reports and exporting data from Google Analytics, email service providers, CRM and other audio/video/social platforms Experience working with social management and listening platforms Experience working with content management systems; especially Wordpress Must be flexible and adaptable; no task is too small Experience and desire to work in a fast-paced, high volume environment and ability to multitask and prioritize Experience in general office software such as Microsoft Office or Google Suite; creative programs such as Adobe Create Suite a plus

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