Digital Marketing Specialist

2 weeks ago

Palm Harbor, United States Mortgage Marketing Animals Full time

As a Digital Marketing Specialist, you should havein-depth digital marketing experience and a passion for digital marketing andonline sales funnels. You will work closely with the team to ensure digital strategy implementation and track results through all sales funnels. In-depth knowledge of all marketing channels, digital tools, and platforms. Must have experience usingAI toolsfor reporting, marketing, and content creation. Looking for ahighly technical team playerwho can take ownership of projects, see them to completion, and track all results. Ultimately, you should be able to manage digital marketing efforts to achieve business objectives. This is Not a social media position, this is a technical digital marketing position. Responsibilities: • Collaborate with the team on digital marketing strategies • Develop and build sales funnels and execute digital marketing plans • Plan, manage and measure ROI and KPIs on paid ads (Facebook and Google) • Manage marketing content, considering SEO, Google Analytics, and Google Tag Manager • Manage and optimize digital marketing efforts, including website development, SEO, SEM, sales pages, and lead pages • Track and measure the performance of all digital marketing channels and propose optimization initiatives to maximize marketing ROI • Forecast sales performance trends and act proactively to increase results • Stay up-to-date with AI and digital technology developments Qualifications: • Minimum of 3 years of experience in digital marketing • Experience interpreting analytics reports and producing actionable insights • Hands-on experience with SEO (paid and organic), Google Tag Manager, Google Analytics, Facebook tracking pixels • Experience with Keap, Go High Level, Zapier, Wicked Reports, Click Up • Working knowledge of ChatGTP and other AI tools to increase efficiencies • Strong analytical skills with the ability to interpret data, analyze trends, and make data-driven decisions About Company: At the Mortgage Marketing Animals, we coach and mentor Loan Officers, Mortgage Brokers, and Branch Managers. Our team shows mortgage professionals how to grow and scale their businesses. And most importantly, how to have the best work and life balance possible, so they can spend more time with their loved ones.

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