Sponsorship Account Manager

3 weeks ago

St Paul, United States Twin Cities PBS Full time

Twin Cities PBS (TPT) is one of the most innovative public media organizations in the country. Every day, TPT uses the power of media to advance the arts, spur learning, help young people succeed and help adults age vitally.

POSITION SUMMARY:

The Sponsorship Account Manager is responsible for securing new funders for underwriting on TPT’s programming services, including TPT originals, PBS programs, digital platforms, newsletters, events, etc. The Account Manager is a results-oriented sales professional with a proven track record for driving revenue growth through the sale of television and digital advertising spots. They will develop and deepen partnerships with corporate and non-profit organizations to create revenue opportunities that support TPT’s mission. The Account Manager will leverage their strong interpersonal skills and industry knowledge to maximize an established book of business, while growing their account list through the development of new opportunities. This role is an outside sales position that requires multiple appointments outside of the office each week.

Salary: $80k - $90K Annually (depending on qualifications)

Hybrid Work Environment: Candidates must live in or be willing to relocate to the Twin Cities Metro area.

MAJOR AREAS OF RESPONSIBILITY:

SPONSORSHIP SALES AND RELATIONSHIP MANAGEMENT (80% of time)

  • Meet or exceed individual sales goals while collaborating with the sponsorship team to reach departmental goals.
  • Manage a large portfolio of clients; leverage new opportunities to deepen commitments with current clients, reactivate dormant accounts, and prospect for new opportunities.
  • Deepen relationships with clients by proactively driving discussions focused on connecting client needs to the power of TPT’s mission-driven underwriting.
  • Actively prospect for new clients through community attending networking events and building relationships with industry professionals
  • Conduct regular prospecting and research to discover new clients and keep abreast of local marketing activity, industry trends, and business sector opportunities
  • Work with internal staff to create compelling, custom multi-platform sales proposals that address sponsors’ marketing needs
  • Regularly utilize available research data and tools (Nielsen, Scarborough, etc.) to strengthen client proposals
  • Stay current on TPT programming schedules, digital opportunities, and flag new potential selling opportunities whenever possible
PRODUCTION MANAGEMENT (10% of time)
  • Adhere to strict internal production deadlines and processes, while guiding and setting expectations with clients
  • Ensure that TPT’s editorial guidelines, deadlines and material specs are clearly communicated to clients
  • Work with the Director of Sponsorships on legal vetting of assets to ensure compliance with FCC
  • Oversee the production process with Creative Services and Programming staff, including script development, asset review, spot approval and/or changes
  • Double check all sales orders for accuracy against media insertion orders, proposals and schedules and ensure TPT’s goals for streamlined processes are met whenever possible
  • Manage production approval process with client to ensure a smooth and timely process
ADMINISTRATION (10% of time)
  • Consistently maximize TPT’s CRM to drive daily sales calls, update pipeline with all activities, create records of conversations, and ensure all data is up-to-date and correct.
  • Work with Marketing and other internal departments to secure sponsorship packages with organizational partners as requested.
  • Proactively problem-solve, strategize, and openly communicate with the Director of Sponsorship
  • Assist in identifying and refining new compelling themed selling packages.
  • Continually look for ways to streamline internal processes to create greater sales capacity.
  • When assigned, assist with industry and audience research to enhance sales proposals an identify opportunities.
  • Other duties as assigned.
QUALIFICATIONS

Required Experience
  • Minimum 3 years of experience in key sales account executive, fundraising or marketing.
  • Proven work experience as a successful Sales Representative
  • Excellent knowledge of MS Office
  • Familiarity with Strategic Marketing, Business Relationship Management and Customer Relationship Management practices along with ability to build productive business professional relationships.
  • Highly motivated and target driven with a proven track record in sales.
Preferred Experience
  • Bachelor’s Degree
  • Experience utilizing a contact management system, or other relationship management software.
  • Knowledge of the advertising industry, including traditional and new media
  • Deep relationships with community business leaders and advertising decision makers
Knowledge, skills and abilities:
  • Passionate about public media and working with diverse, multi-cultural audiences, partners, and communities.
  • Ability to frequently travel to locations in the greater metro area.
  • Excellent communication skills including verbal, writing, and editing.
  • Confidence in presenting to clients.
  • Strong relationship-builder and easily collaborates with stakeholders.
  • Communicates openly, solves problems proactively and offers creative ideas and solutions.
  • Strong computer skills: Microsoft Office Suite – Outlook, Word, Excel, OneDrive, Teams, PowerPoint, Adobe
  • Strong organizational and time management skills
  • Able to multitask in a fast-paced, time sensitive production environment.
  • Commitment to advancing Inclusion, Diversity, Equity and Accessibility (IDEA) priorities within the organization.


We know that engaging, building trust, and making a difference relies on the collective wisdom and strength of a truly diverse organization. With this in mind, and as an equal opportunity employer, we encourage and strongly welcome candidates of all identities, lived experiences, orientations, and communities to apply.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

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