Associate Brand Manager
3 weeks ago
KP Recruiting Group is a consulting firm that provides leadership and exceptional talent to some of the world's leading companies. Headquartered in the Midwest, KP Recruiting Group has successfully completed countless engagements across the United States. We represent clients in all industries and all sizes. Our mission is to provide exceptional client and candidate experiences in order to get the best possible results. On behalf of our client, we are excited to present the following confidential role. We look forward to hearing from you and discussing the opportunity
The Role:
The Assistant Brand Manager will assist in strategic leadership for the brand, ensuring aligned Where to Play and How to Win choices to drive sustainable sales growth and profitability.
Assist in development of national integrated-marketing communications in collaboration with agency partners.
Own sales and consumption forecasts, liaising with cross-functional partners and representing brand in S&OP meetings to drive towards a consensus forecast.
Own brand and competitive analysis by leveraging Nielsen, as well as other internal and external data platforms, to continuously assess the health of the business (HOB) and deliver actionable business insights.
Own marketing A&P budget. Manage updates to A&P budget throughout the year, make recommendations for reallocation opportunities, open POs and track invoices. Also forecast returns and obsolescence expenses.
Lead website refresh and development of enhanced content to ensure brand & retailer websites are properly updated with current assets and communication as an integral part of 360-degree brand amplification.
Lead consumer promotion, shopper marketing, and in-store display initiatives in partnership with integrated marketing and sales strategy to drive lower funnel conversion.
Act as brand lead for the development of retailer-specific media in partnership with sales teams and agency partners.
Liaise with medical, legal, and regulatory teams to ensure timely review and alignment on marketing assets.
Support new product launch readiness.
Requirements
Bachelor's degree from an accredited four-year college or university. MBA or equivalent preferred.
2-3 years of experience in brand marketing, especially in OTC or FMCG.
Strong interpersonal skills.
Excellent communication skills, both written and verbal.
Clear attention to detail and ability to manage complexity.
Strategic and analytical thinking.
Skilled Nielsen navigator (or proficient with other syndicated database tools)
Digitally savvy
Strong work ethic
Behaviors
Leadership - skills to envision, engage, enable, and execute. Takes action, instead of waiting to be told what to do.
Benefits
Our client offers a comprehensive benefits package including:
401k Matching
Family and Individual Insurance Packages (Health, Life, Dental, and Vision)
Paid Time Off & Paid Holidays
Long & Short-Term Disability
Identity Theft Plans
Retirement & Pension Plans
Employee Assistance Program
Employee Referral Program
Tuition Reimbursement Programs
Advancement & Professional Growth opportunities
Parental Leave
& More
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