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Marketing Manager, Pharmaceutical Industry

4 months ago

Piscataway, United States Wellington Executive Search Full time

Our client is a global organization which offers a wide range of premium and branded products to address complex challenges for customers in the dietary supplement and pharmaceutical industries. With a presence in 138 countries on six continents we are now the worlds largest integrated supplier and service provider to solid dosage manufacturers (pharmaceuticals and supplements), providing hard shell capsules, barrier packaging solutions, track and trace systems, and process packing and vision inspection equipment. We touch every aspect of oral dosage manufacturing. Our holistic view is based on a belief that this is the best approach to enabling seamless production alongside fully accountable service.

Position Overview:

The Marketing Manager, North America position is a great opportunity to join a growing team in a dynamic environment. This is a strategically important position, responsible for designing and driving the category to achieve the desired growth plan. This position requires advanced strategic thinking, analytical skills, and technical knowledge of the nutritional and pharmaceutical industry, as well as excellent interpersonal and communication skills as you will be working with cross-functional teams located in various regions.

Key Responsibilities:

Market strategy and planning

  • Develop and implement comprehensive marketing strategies for the North American region in alignment with the global marketing objectives.
  • Conduct market research to identify emerging industry trends and competitive landscape.
  • Collaborate with cross-functional teams to understand customer needs, gather feedback, and tailor marketing strategies to address market demands.
  • Ensure strategies are integrated with sales, product development, and customer support efforts.

Brand management

  • Strengthen the company's brand presence in the pharmaceutical industry within the North American market.
  • Lead the development and implementation of multi-channel marketing initiatives from a North American perspective, ensuring brand continuity, effective messaging, and alignment with regional market needs.
  • Develop and nurture relationships with relevant regional industry associations in the pharmaceutical sector and coordinate partnerships with them for seminars and conferences to amplify the company's presence.

Customer engagement

  • Build and maintain strong relationships with key stakeholders, including pharmaceutical companies, agents, and industry influencers.
  • Plan and execute customer visits to key accounts to deepen relationships, understand their evolving needs, and identify opportunities for collaboration.

Lead Qualification

  • Drive qualified leads for the sales team and implement lead qualification processes.
  • Ensure the sales team focuses on high-potential prospects, optimizing lead conversions.

Customer Experience Enhancement

  • Drive initiatives to enhance the overall customer experience, through the entire customer lifecycle.
  • Work closely with the sales and customer support teams to identify touchpoints that impact customer satisfaction and implement improvements.
  • Collaborate with cross-functional teams to investigate and resolve issues, ensuring a positive customer experience.

Event management

  • Plan and execute regional events, conferences, and trade shows to enhance brand visibility and engage with potential clients.
  • Collaborate with event organizers, manage logistics, and ensure a strong company presence at industry gatherings.
  • Coordinate with the central marketing team for the creation and production of displays, standees, banners, tent cards, and other offline creatives for the event/exhibition booth.

Budget management

  • Develop and manage the regional marketing budget, ensuring optimal allocation of resources to achieve marketing objectives.
  • Track and report on the ROI of marketing initiatives.

Key Result Areas:

  • Brand credibility & Brand strength
  • Customer awareness of our products and services
  • Marketing Budget - Planned vs Actual
  • Return on investment (ROI) of brand
  • Return on marketing investment (ROMI)
  • Revenue generation capabilities of brand
  • Strategy Implementation
  • Incubation of New Products (timelines, rate of growth, channel mobilization, etc.)

Qualifications:

  • BS in Marketing or similar. MBA preferred.
  • 5 years minimum experience with B2B Marketing initiatives, preferably in the Nutritional Supplement Industry or the Pharmaceutical Industry with Oral Dosage experience (tablets, capsules, etc.) or with an ancillary company in the pharmaceutical industry (machinery for solid dose manufacturing, granulation, powder manufacturing, blending, mixing, tableting, grinding, spray drying, packaging, encapsulation, etc.)
  • Expertise in digital marketing (including content marketing, social media, and paid advertising) with a data-driven approach.
  • Product management and brand delivery experience
  • Exposure to branding and marketing strategy formulation
  • Proficiency in marketing analytics and CRM tools
  • Excellent leadership and team management skills.
  • Strategic thinker with a track record of developing and executing successful marketing campaigns.
  • Strong understanding of the North American market.
  • Conceptually Strong, Business Acumen, Analytical Ability, Customer Orientation, Problem Solving & Decision Making, Communication Skills (cross-cultural communication)
  • Willingness to travel occasionally as needed.
  • Hybrid position with the main office in Piscataway, NJ.

We offer a generous compensation package including base salary, annual bonus, 401K with company match, generous PTO policy, health, and dental insurance, etc. While this job can be done from anywhere in the USA, we prefer candidates who currently live in the New York metropolitan area. Philadelphia area OK too.