Professional Relations Liaison

2 weeks ago

Tampa, United States Empath Health Full time

Empath Life/PACE, is currently seeking a Professional Relations Liaison to join our team.

The Professional Relations Liaison:

Under the direction of the Marketing and Enrollment Supervisor, the Professional Relations Liaison is responsible for the development of relationships with potential referral sources within the Empath Life PACE service area.This position serves as the liaison between the community and PACE to generate referrals of appropriate potential enrollees into the program. The Professional Relations Liaison is responsible for educating the public, community partners in care, and referral sources about the PACE program, organizing community outreach and promotional activities, and guiding interested elders into the intake process. As part of the team the Professional Relations Liaison identifies and cultivates new relationship opportunities that will support the organization's goals for enrollment growth and evaluates results. The Professional Relations Liaison serves as the primary sales representative to individuals and organizations who serve the frail elderly. This position also supports and educates community partners and referral sources on other Empath Health lines of business.

Essential Job Functions
•Engages in, and coordinates all marketing, outreach, and community engagement activities
•Identifies opportunities to collaborate with community organizations
•Establishes and maintains relationships with community leaders and partners including physicians, hospital discharge planners, post-acute facilities and other potential referral sources in the service area
•Develops/participates in speaking engagement opportunities for this position and other members of the PACE team.
•Provides education to referral sources and the community on PACE services, and other Empath Health services as appropriate
•Participates in the development of the annual strategic marketing/ community engagement plan to achieve annual enrollment targets.
•Exceeds targets for developing contacts / network of referral sources on a monthly basis
•Engages and partners with the IDT to expand referral source network.
•Collaborates with the PACE enrollment team to meet/exceed monthly enrollment targets.
•Engages in the enrollment process as necessary to support the enrollment team.
•Assist with development, oversight, implementation, and adherence to policies, procedures, and standards for marketing and community engagement activities.
•Assist in the development and administration of the PACE marketing budget, in cooperation with the Marketing and Enrollment Supervisor and Executive Director.
•Assists in the development of additional marketing brochures and collateral pieces and approval process through CMS.
•Responsible for adherence to all regulations, both federal and state, which govern the operations of a PACE organization and a licensed adult day care center.
•Communicate with participants, families, contracted providers, and the public in regard to issues related to the routine operation of the center.
•Maintain confidentiality regarding participant, staff, contractor, and organizational information.

Non-Essential Job Functions
•Attend and participate in staff meetings, in-services, projects, and committees as assigned.
•Adhere to and support the center's policies, practices, and procedures.
•Accept assigned duties in a cooperative manner; and perform all other related duties as assigned.
•Be flexible in schedule of hours worked.
•May require use of personal vehicle.

Position Requirements:

  • Bachelor's degree in Marketing, Business or Health Care related field or related experience in place of degree.
  • Minimum of three (3) years of experience in marketing, community outreach in a health care delivery setting, preferably in a managed care environment.
  • Minimum of one (1) year of documented experience working with a frail or elderly population.
  • Evidence of achieving sales goals within the market and/or demonstrated track record of consistently exceeding corporate goals. Knowledge of healthcare, support services, physician, hospital, skilled nursing facility, case management and discharge planning service needs.
  • Knowledgeable as an advocate for risk-based long-term care programs, specifically the PACE model.
  • Exceptional public speaking, communication, and customer service skills
  • Basic familiarity with CRM software
  • Ability to work effectively and harmoniously with staff, elderly, public and private agencies, governmental officials, providers of services, and peers.
  • Energetic, well organized, dependable, flexible, and resourceful.
  • Effective oral and written communication skills.
  • Working knowledge of desktop application software (Microsoft Office).
  • Valid FL driver's license


Suncoast Hospice, Empath Home Health, and Empath Health Pharmacy are proud to be accredited by the Joint Commission showing our commitment to quality.

Empath Health values diversity as it strengthens our community and care. We embrace the diversity of cultures, thoughts, beliefs and traditions of our employees, volunteers and people we are honored to serve across our network. Our diverse staff reflects our community and each day, we work to be respectful, sensitive and competent with each other and those in our care. In every journey, we are dedicated to achieving comfort, dignity and exceptional care. Those of all backgrounds are welcome and encouraged to apply with us or seek our care and services.

Our commitment to patient, client, staff and volunteer safety is a cornerstone of a High Reliability Organization with a focus on zero harm. Participation in the seasonal influenza program is a condition of employment and a requirement for all Empath Health employees.

Providing compassionate, full life care is an honor we take seriously at Empath Health. Join our team and make a positive impact in the community

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