Manager, Sales Planning

3 weeks ago


Atlanta, United States CareerBuilder Full time

Job Summary

This role will contribute to the organizations obtainment of our omni sales growth and profit goals through forward planning, alignment and optimization across the Sales Channels and working cross functionally within a segment and Newell Brands. Furthermore, this role will work with the Sales, Supply Chain, Product & Trade Marketing, and other internal and external partners to help drive omni sales growth, profitability, and efficiency. The Manager, Sales Planning will need to combine cross-functional sales planning, analytics, and communication skills.

Specific Responsibilities Will Include But Are Not Limited To

Channel Strategy

Contributes and executes priorities set by VP/ Director.
Recommends and tracks success metrics.
Executes strategy as appropriate.

Channel Planning and Execution

Supports the annual channel management planning process relative to area of responsibility.
Helps align planning process with Newell Brands and customer planning through the line review and development process.
Understands business, brand, and customer priorities and uses the planning process to find common ground.
Recommends priorities and drives synergies across customers and brands within area of responsibility.
Conduct a situation assessment, including analysis of primary and secondary data across market, shopper, and the channel / region.
Makes category management recommendations to optimize performance of shelf set, such as optimal SKU assortment, merchandising and shelf/ catalog layout.
Supports annual plan development and calendar of activities for channel.
Develops a calendar of activities and rationale within scope of responsibility.
Develops program financial and non-financial success metrics based on previous performance. Measures progress and recommends improvements.
Responsible for preparation of financial analysis to ensure plans meet financial requirements.
Provides appropriate POS measurements to aid in the decision-making process and analysis.
Responsible for merchandising execution across the channel including trade fund approvals, special packs, displays, and pricing execution.

Market, Shopper, and Channel / End-User Insights

Compiles and analyzes market, shopper / end-user, and channel knowledge gaps and creates a summary for the business to review.
Manages timelines and leads deliverables for all line reviews within scope of responsibility.
Analyzes profiles of competitors and channel customers using primary and secondary research and data.
Gathers competitive and marketplace intelligence and shares with the organization, constructing a competitive profile and comp shop analysis.

Brand Stewardship and Merchandising Innovation

Supports the analysis of new product launch and merchandising initiatives.
Recommends potential launch activation approaches.
Manages timelines associated with implementation.
Manages overall new product distribution files.
Completes forecast tools.

Financial Management

Prepares product mix recommendations:
For the retail partner/at the customer level.
For the business profitability.
Collects and summarizes business risks and opportunities.
Tracks and maintains appropriate cost center budget elements and communicate issues.
Engages in S&OP process to provide input to:
Improve forecast accuracy.
Recommend ideas to reduce finished goods inventory and E&O and identify unproductive SKUs.
Execute and monitor exits and changeovers.
_

Qualifications

Four Year College/University degree
3 - 5 years of work experience within a CPG or durable company (Sales Planning, Trade or Channel Marketing, Category Management).
Experience leading a team of people to achieve results.
Experience collaborating with partners and other organizations to achieve results.

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